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subject: Top Corporate Gifts Supplying Rewards You Shouldn't Miss [print this page]


Despite its effectiveness, not all companies take advantage of the marketing strategy of corporate gifts giving to promote their brands. This is probably for the simple reason that there are still some who are unaware of the many benefits from sending freebies to your purchasers. Hence, here is a list of the top things one can gain from giving out gifts to all their buyers:

Giving imprinted items to your prospective buyers as gifts forges a personal connection between your company and them.

There are plenty of reasons why prospective buyers buy a certain brand. But little do people know that one of the strongest reasons why certain consumers hand-pick a particular brand over other is trust. A myriad of people do not check the market rate of products but whether the brand is credible or not. And how do you attain buyers' trust?-by building a personal connection between you and them through effective marketing. One of the proper ways this can be achieved is by showing your customers that you genuinely care for them through giving them personalized products that they can use.

Giving custom logo gifts will reiterate your brand name to an ample amount of people, which will thereby help improve brand recall.

Statistics say that more than 54 % of patron who receive corporate gifts recall the name of companies that give away custom imprinted merchandise. It is proven to increase brand awareness and remunerations for years now and will still continue to do so in the many years to come.

Sending a tangible representation of your company will make it easier for your patron to recall your brand.

The first and second benefit are both directly related to this last one by the simple reason that the reason why companies broaden their brand recall and build a bond through custom products is precisely because they left a physical sign of their brand for consumers to see and use all the time. This is most especially true when people employ them on a daily basis, making the item and your brand literally part of people's lives.

by: Amelie Levou.




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