08 dark horse with the U.S. market, targeting oven industry first - oven, the United States, and Suning Appliance - Network Appliance Industry

Leading brands from the small portable Electric stove Market situation in 2008 is likely to be completely changed

. Recently, the market into the oven just 6 months Home Appliances Giant high-profile in Guangdong Midea Group, announced in 2008 just around the corner to win first oven market. It is understood that the U.S. home appliance giant, the group officially in August 2007 from the oven into the market. Balance of six months has introduced 30 electric oven products, market share, followed way higher. According to the PRC, the data show that six months, the United States and the oven's market share has rapidly jumped from 0 to nearly 10%, has stabilized in the third position to fifth place. "This has been achieved we are not surprised." U.S. microwave business unit director of market planning, said Bing Xing Yang, "the U.S. into the oven chosen natural growth in the market before the end of the time, then the market share of more scattered, and no obvious strong brand, expansion and movement in fact did not encounter much resistance. " From Yee statistics, the current market apart from the first oven, two other relatively high market share, the market share is very fragmented and mostly small and medium brands. Some experts believe the total market, small electric oven, two reasons, one oven as authentic "import" appliances, the relatively large spread up the difficulty; second oven into the market after the brand to mostly small and medium brands, the Consumption Penetration enough. Although in the past three years more than 50% achieved continuous annual growth rate, the total market capacity has quadrupled in three years, growth is very rapid, but it and many Western countries the prevalence rate of 70 compared to 80% domestic oven market, there is great consumer demand urgent excited. While in the United States and other domestic appliance industry, "heavy head" business ideas into after the end of last year oven market, there have been some changes. According to market research firm in the Yee Research Data show that in March 2007, the domestic oven market share of the top five brands combined sales of just over 60% to November 2007, after industry giants preliminary "Shuffle" after the data has been rapidly increased to 75%. Some experts pointed out that the toaster further concentration of the brand tends to favor dominant leader in full-scale, led to rapid market growth. Yang Xing Bing also emphasized that the United States more concerned about "the cake" and not "cut the cake": "the toaster market volume is still very small compared to the fifth and third, the actual absolute number of not much different; if the entire oven Tray Very much, and take the first run of beauty does not make any sense. " "Therefore, this year will be the United States has two objectives: first, to do the first electric oven; second, doubling the total market and promote the oven." Yang Xing Bing said, "in 2008 the United States will be through various means oven into the more pressing daily average family Life Truly become a mainstream household appliances. " According to reports, the current has Suning And other electronics retail chain, and Wal-Mart, all major music chain Supermarket Signed a large supply agreement, from the spring of 2008, the United States in the oven products will be the most common of these stores in the terminal and the consumer "intimate contact" increase consumer knowledge and trust of oven. In addition, the oven will be adopted by the United States Network Shopping TV Shopping, and other new channels and consumers "see." In the product line, the U.S. plans to launch in 2008 to increase more than 30 models of products, making the oven market, product structure is more reasonable and more fitting the actual needs of consumers. For all kinds of home appliance chain stores and large supermarkets of different needs, a number of beauty will be tailored specifically for models. Yang Xing Bing also revealed Microwave ovens Division will be earmarked into the knowledge of universal oven, use the guide, user experience marketing up to guide consumers to purchase products using the oven to stimulate consumer spending enthusiasm.

08 dark horse with the U.S. market, targeting oven industry first - oven, the United States, and Suning Appliance - Network Appliance Industry

By: ergh

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