1&1 Offer Helps Prevent Misuse Of Domains
In the fight against the increasing misuse of brand names on the World Wide Web
, 1&1 Internet Inc. launched an initiative: the provider now offers
domain packages in bundles of three or five to help companies protect their reputation by simply securing the closest alternatives to their desired Internet address. This prevents cybersquatters from using addresses that are deceptively similar to company domains for their fraudulent activities.
According to the latest publications of the Brandjacking Index, the risk of brand misuse worldwide is the highest in Germany, the UK, and the US. Allegedly, more than 80 percent of all websites using brand names for illegal purposes originate from these three countries. The most popular method used by the online fraudsters is cybersquatting. Cybersquatters are people who tap into unused domains to get an Internet address very similar to that of a company. In 2009, the World Intellectual Property Organization created by the UN handled 2,107 cases of suspected misuse. According to experts, however, the estimated number of unrecorded cases exceeds several hundreds of thousands.
Another very popular fraud scheme is typosquatting. With this type of cybersquatting, the perpetrators speculate on misspelled URL entries and register domain names with a slightly different spelling. The goal of the fraudsters here is to lure as many visitors as possible to their website where unsuspecting Internet users are offered third-party goods for sale. Visitors to these sites can also get pinned with malware, such as viruses and Trojan horses, through weak points in the browsers and operating system of their computers.
Frequently, private users may also land on deceiving phishing websites that appear genuine and prompt them to enter personal information such as passwords or private bank and credit card information. "If the request for information is put online using a cover story, people will often provide the data and fall into a trap unknowingly. The culprits retrieve the information and use it to turn a profit at the individual's expense, says Oliver Mauss, CEO of 1&1 Internet. "The increasing misuse of domain names does not only put companies at risk, but presents a threat to private users as well. We believe that there is an urgent need for action, and see our initiative as another important step in our fight against online fraud."
The 1&1 initiative consists of two elements. First, 1&1 will suggest strategic domain names for registration that utilize other common domain extensions. Second, 1&1 offers a domain product that includes the domain reservation at a significantly reduced price. A 1&1 bundle with three domains, for example, costs $19.99 and a five domain bundle is available for only $29.99 for the first year. Compared to the respective individual prices, these bundle offers provide a great savings to those looking to purchase other similar domains. The offer also applies to existing customers: a customer who already has a domain registered with 1&1 can now register additional domains via the 1&1 Control Center. Following an availability check, a list of available alternative domains will automatically be displayed on the 1&1 website page for the customers" to consider.
About 1&1 Internet Inc:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $3 billion. 1&1 was founded in 1988 and hosts more than 10 million domain names, while more than 70,000 servers run in the company's five state-of-the-art data centers. 1&1's global community is over 9 million customer contracts strong. The company's U.S. headquarters is located in Chesterbrook, PA. For more information, please contact the company at
www.1and1.com/links or 1-877-GO-1AND1.
by: danm
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