10 Awesome Tools to Measure Your Social Impact
10 Awesome Tools to Measure Your Social Impact
Here are 10 great ways to see how much impact your marketing efforts are having, in no particular order.
Facebook Insights. Facebook recently amped up this service so that it provides more detail for your profile page. You can chart the number of active users, the number of likes and comments, the geographic locations of your visitors, and external referralsjust to name a few. If in addition to deciding to create a website, you've decided to set up a Facebook profile for your business (and you should if you haven't), then Facebook Insights is a must-use feature.
SEMRush. This tool tells you how you're doing in your quest for keyword dominance. What's more, it will tell you how your competition is doing, and whether you should consider purchasing any AdWords from Google. Just type your domain name into its search feature, sit back, and watch (and analyze) the magic.
TubeMogul. In addition to allowing you to post videos to multiple websites at once, TubeMogul also provides a number of relevant statistics so that you can analyze the impact of your videos, including the geographic location of your viewers, referring sites and search terms used to find your videos. If you create a free website that doubles as a digital portfolio that has videos, then this is a must-have analytic.
Google Analytics. You're probably already using this now, but that doesn't mean it should be overlooked. Google Analytics offers a wealth of information about your website traffic and the effectiveness of your marketing campaigns.
Feedburner. If you have an RSS feed on your business website or personal website, then Feedburner will keep you up-to-date on the progress of your feed. Its statistics include your most popular feed items, your average subscribers over any given period of timeand, of course, your current number of subscribers.
Twitalyzer. For those of you with Twitter accounts, Twitalyzer produces an impact score, and tells you just how influential your Tweets have become.
bit.ly. Bit.ly shortens URLs for easy dissemination of links, and it also provides click-through statistics for your social media promotions.
Klout. This tool summarizes your ecommerce website's social media success on Twitter, LinkedIn and Facebook, producing a Klout Score for your website.
Woopra. Woopra gives you real-time information about how your visitors behave on your site: where they came from, what they do while they're there, and where they go when they leave. This helps you create a website that you can constantly improveand helps you understand your visitors better.
PostRank. If you create a blog with a ton of contentor any content-rich website, reallythen this will give you a ton of information on Diggs, Tweets and stumbles in one report.
These ten tools, used individually or in concert, will help you create a website that visitors love, social media profiles that they like, and create Tweets that they can't wait to reTweet.
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