10 Characteristics Of A Successful Software Product (characteristic #1: People)

In this series of articles I would like to cover 10 characteristics which

, to my opinion, follow each successful software product whether it is Facebook, Kaspersky antivirus or Angry Birds.

So, part I of 10. People.

1. Your product is intended for specific people.

Its true. Its hardly possible to write a good product without having a clear understand of who will use it. If the product is being done for a stranger, its absolutely unclear what skills this stranger has, what applications s/he usually uses. Besides, it is absolutely unclear what task a user has to solve. Whether s/he will use the software as a main working tool or use it for an hour once a month. Such uncertainties will not allow anyone to create a software product which specific people need.

So, is very important to understand who will use the product you create is the necessity. It can be leggy blonde in a pink dress or bearded system administrator or a teenager in ripped jeans or a top manager in Armani suit. The main thing is to visualize these people when you develop a software product.

Some companies often practice marketing researches which determine a typical user by certain criteria. For example, it is a North American man from 30 to 40 years who takes the position of the chief software architect in a middle-sized or big company, who has 2 children, and a hair loss problem. Of course this information can be very useful but on the start-up stage when a new product is just in someones head, such research is quite a challenging task.

In this situation you can take advantage of personas modeling or fit the product on live people. By the way, its awesome if your entourage is included into your target audience. A product for friends has much more chances to succeed because you can easily find out the requirements and the pain of your prospect by just having a friend-to-friend talk.

To be continued

by: Tatyana Ufimskaya

POST COMMENT

Being Aware Of What Software Development Is All About: Meet The Smiths Part 4: Lawyer Billing Software For Your Bottom Line euraffiliates Will Become The Affiliate Software Of The Year 2012 Manage Your Calls With Call Management Software Using Remote Desktop Software Screen Recorder Studio-the Most Wonderful Screencasting Software For Mac Users Characteristics Of An Excellent Parental Manage Software Program For Android Os Mobile Phones An Software Package To Control The Google Android Unit Within Your Computer Prm Software Helps To Make Channel Management More Continent Considerations In Choosing A Software Outsourcing Company Approaches To Assign Resources To Projects Using Resource Management Software Effectively No-refresh Review For Top-notch T-shirt Design Software Advantages Of Helpdesk Software