10 Competitive Advantage Marketing Tips

Nothing happens in business until a sale is made

. Marketing is simply about getting new customers and keeping them. If youre not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively communicate your competitive advantage to your market and grow your business:

1. Partner with large email database list owners and offer to cross promote each other. The list owner will advertise your event, product, or service to their email database and youll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. Its more personal and immediate then a website and keeps people engaged and coming back for more.

3. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing materials. Theyre worth their weight in gold. Try to get some recognizable names in your community for additional validation.

5. Put a special offer on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards stand out so that people want to keep it. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Find an angle that makes your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious," was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.

10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

When you apply even just a few of these techniques, and clearly communicate your unique competitive advantage to your target customers you will be able to experience dramatic profit growth in record time. Take action on at least one of these tips right now!

by: Eric Frey

POST COMMENT

Real Time Forex Commentary - Predictions + Commentary For the 2010 Financial Markets Real Time Forex Data - This EA Has Made Huge Real Time Profits! Cosmetics Products Manufacturers Potential Market For Global Consumer How To Be A Forex Market Maker - Why Forex Market Maker is a Lifeline Let's Talk About Why You Need Article Marketing In Your SEO Strategy El Marketing Personal, Una Herramienta Para Alcanzar Tus Objetivos Profesionales Are Free Walmart Gift Cards, A Scam Or Genuine? Reputable Jewelers Vs. Non-reputable Jewelers: 4 Scams To Avoid Better Social Media Marketing with Bit.ly Houston Office Market Conditions How Can I Maximize The Potential Of Corporate Events As Effective Marketing Tools? Forex Megadroid - Earning a Consistent Profit With Forex Megadroid Why Marketing An App On The Net Is So Important