10 Killer Tips To Make Your Social Media Optimisation A Success

The basic idea behind social media optimization (SMO) is to make websites linkable and exposed

. "Linkability" means that you include social media widgets in your post to make it easy to share, and promote. The addition of videos, blogs, and podcasts is also greatly recommended because it can easily get reader's attention and lets them share the post with their network.

Implementing SMO can be as straightforwrd or as complex as you want it to be. For some it involves the in depth analysis of site statistics, the understanding of customer patterns of behaviour, and developing a presence in all major social media websites. For others, it involves a more straightforward approach. You can develop your presence in niche areas at the expense of research & analysis.

Whichever camp you belong to, there are 10 key principles that apply to everyone:

1. Going mobile; people are increasingly accessing the net through their iPhone or other smart devices. Remember to pay attention to this.

2. Making bookmarking and tagging easier using the Sociable Plugin or similar tools that are available with most blogging tools; this encourages users to share your content with a click of the mouse.

3. Rewarding back links from other blogs and websites (trackbacks, permalinks, etc). This encourages others to reciprocate.

4. By using of content aggregation, linkbait, and blogs

5. Aim to become an authority figure for your audience. Initially outbound links may not be beneficial to your website. But if you continually provide relevant resources, this will build credibility and trust.

6. Recognise valuable contributions & contributors. Most successful communities have several or more members who provide valuable input. Dont forget to reward their help and loyalty.

7. Take part in the conversation. Be sure to participate in conversations if you have a forum on your website. People like to air their issues & opinions.

8. Make sure you understand your target market. We must emphasise this. Try to avoid pushing products or services on people who may not want them.

9. Be humble. Success can go to peoples head. Please try to avoid this as it may turn off potential clients.

10. Experimant with new things. Ultimately SMO is about engaging with your readers. Look at what tools are available to you.

Hopefully these pointers will help you plan your social media optimisation activities. Remember that fresh content is one way to build credibility, loyalty, and rapport with your audience.

by: Pilar Torres Wahlberg

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