10 Reasons Why It Is Important To Optimise Your Website

The internet is becoming ever more popular as a source for information

, products and services, and as such, ensuring your website is accessible and available to your audience should be a high priority focus.

Website optimisation is a critical part to achieving this objective. Here are ten reasons as to why it is so important.

1) Search engine rankings website optimisation directly links to your websites ranking in online search engines. The majority of your sites visitors will find you through search engine results and it is unlikely they will look beyond page 2. Therefore the focus on obtaining a high ranking is crucial to attracting traffic.

2) Increased traffic whatever your websites purpose, its existence will be better served with increased traffic especially quality visitors. Optimising your site will ensure relevant and market specific content that will attract the audience the site is designed for.

3) Marketing website optimisation can greatly help reach your niche market and increase the chances of your website receiving the attention it deserves. With so many end users using the internet, online presence is an essential element to the marketing of your product and optimising this is imperative to the sites success.

4) Reduced Advertising costs with optimisation there will be a reduced need for advertising as your target audience will find you when they need you to meet their requirements.

5) Speed website optimisation ensures your website loads efficiently, creating a more professional image to the viewer. Correctly optimised content, coding and images make the difference between your website loading instantly and taking a few moments. With so much competition on the web, this can really impact your users experience and ultimately your repeat traffic.

6) Access website optimisation will not only improve your websites marketing and appearance on computers, it will also allow access to your website through mobiles and tablets. With considerably more people using these types of products for internet access, optimising your site can open you up to a wider audience.

7) Links to other websites website optimisation helps ensure back links are in place. These links act as a kind of online networking which helps search engines gauge the popularity of your site, ultimately helping your rankings.

8) Identity there are billions of websites on the World Wide Web. Your website is therefore such a small entity, website optimisation is critical to you standing out.

9) Competitive Advantage although optimisation is becoming popular, not everyone is doing it yet. If you can fulfil your sites potential now, you may be better placed then your competitors for the long term.

10) and possibly most importantly - without optimisation, your website is potentially useless! Approximately 85% of website traffic is directed through the web as opposed to being directly inputted into the browser and so if you cannot be found; there is little chance of your website ever reaching even a small percentage of its actual potential.

by: Peter Andrews

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