10 Tips To Increase Your Exposure On Facebook
With Facebook switching to Timeline, thereby providing a more visually-engaging and
user-friendly format for displaying content, making it easier to reach out to target audience and gain more exposure for online businesses, Facebook has continued to become the social media platform of choice for many businesses.
As such, if you have a Facebook business page, it's recommended by many social media and search engine optimization experts that you should leverage your Facebook page in building connections with new prospects and solidifying relationships with your existing customers. To do this, you must increase your exposure in Facebook by getting your posts seen by your fans.
So here are 10 ways to increase your Facebook exposure recommended by many professional SEOs and Social Media experts:
1. Provide an Enjoyable Visual Experience
With the addition of Timeline, you will now be able to make your Facebook page as visually appealing as possible. Make use of the large banner image at the top of the Timeline to show off your business. You can use your company logo, a picture of the business, or a team picture of your employees. Just ensure that the business name or logo is in plain view.
2. Add Photos on Posts
The best way to get interaction is still through sharing photos, according to experts in SEO and Social Media. Photos are more visible than sharing a link as these take up more space in the newsfeed than any other type of post. Photos can reach the most people due to the fact that people love visual content. So, think of different ways you can incorporate more photos. Take note that EdgeRank, the Facebook News Feed optimization algorithm that determines what content or activities from your network is displayed on News feed, prefers visual content too.
3. Promote Photo Tagging
A very effective way to promote your business and engage customers is the tagging of photos. Take pictures of your business, your products or employees in action and tag them with your Facebook business page profile. Tagged photos will be displayed in the series of five thumbnail images at the top of the Facebook business page.
4. Connect and Engage
Look upon your Facebook brand page as an interactive blog that you can use as a means of telling your story and to encourage user engagement. Leverage your brand page not only to connect with new prospects but also to further form deeper relationships with existing customers. To do this, you must be as creative as possible, and find out which activities or apps will best support your companys brand message and facilitate interaction with your fans. Try personalizing your brand and show your companys human side.
5. Post Interesting Relevant Content
To form deeper connections with prospects and customers, provide interesting content that fans find entertaining, informative or useful. Determine what your audience wants and then make sure to posts contents that are relevant to your target audience.
6. Make Content Sharable
To increase your Facebook exposure, provide offers and content that will motivate people to like or share your page. In this way, you are turning fans into brand evangelists, providing your content the exponential reach it deserves.
7. Encourage User Check-Ins
Facebook Check-ins are displayed on a users Timeline. This enables everyone else in their social network to know that they were at your place of business. Studies show that 90% of consumers trust peer recommendations on social media. So make sure to leverage this by encouraging customers to let their social network know they do business with you.
8. Leverage the new scheduling tool
Nowadays, page admins are allowed by Facebook to schedule a post to be published at a later time. By using this scheduling tool, this can help make sure that your messages are delivered at the optimal time to reach your audience, especially when used in conjunction with the location targeting feature.
9. Target the Friends of Fans
Dont hesitate to target the friends of your current fans to increase your fan base. This will make your page appear in the news feed when a friend of your fan likes your page. This is because your fan is connected to two entities, their friend and your page.
10. Build Up Hype for Your Brand
To do this, offer a unique promotion that will really engage your fan base. Dont forget to align any promotions with your companys marketing strategy.
by: Audrey Abbey
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