Be Available for Your Readers There is nothing worse than emailing questions to
a company about their products/services and waiting days or longer to get an answer. Make it a point to answer questions and concerns as soon as possible. Be as helpful and responsive as possible. You will be amazed at the difference this will make in your business.
Be Consistent I know some people that will send out an email here and an email there sometimes with months in between. This will never bring you any results. Send out your emails on a regular basis using the same design, layout and format each time. Keep them neat, clean and free from a lot of clutter. You want your readers to become familiar with your mailings.
Add New Features Always be thinking of new features to add to your mailings to keep it fresh and alive. Add a Q&A section or do interviews with your readers. Give your readers a weekly challenge to accomplish to help them obtain their goals. Publish success stories. The possibilities are endless!
Offer Subscriber Only Specials Let your subscribers know they are appreciated by offering them deals and specials that you would not offer anyone else. Give them an extra percentage off the price or give them a free gift in your mailings. Doing little things like this can go a long way for your business.
Get Your Mailing List Involved Encourage them to email you with ideas, suggestions and feedback. Let them know you are willing to consider all their suggestions. Ask them if you can use their feedback. Post their questions with the answers to help all your readers. Make them feel like they make a difference because THEY DO!
Contests and Competitions Hold contests and competitions for your subscribers and offer prizes. For example: Each week in my newsletter I have a trivia challenge for free advertising and a movie quote contest for a free ebook. They are a lot of fun and my subscribers let me know how much they enjoy it.
Offer Referral Incentives Let your mailing list members know that if they refer people to your mailing list, they will be rewarded. Have contests on who can get the most referrals for a grand prize.
Business owners who successfully implement an email marketing campaign are likely to gain a huge advantage over those who don't. But you must keep your email marketing fresh, alive, consistent and reliable. Keeping in contact with your mailing list members and providing them with useful, helpful information and resources will help build a solid foundation of trust with which to grow your business!