10 ways to give retail customers a better experience
Do your customers receive a good experience when buying something from your company
? If not, these 10 tips could help you to improve their retail journey.
1. Friendliness goes a long way. It's true, people like a friendly face or voice. It makes them feel more comfortable and trusting and in retail, those attributes are priceless.
2. Staff should be knowledgeable about the company and its products. There's nothing worse than a clueless member of your team not being able to answer a customer's questions about the product they want to buy or the policies of your business. Train them up!
3. Whatever the retail environment - either in store or online - make sure it makes a good impression. When a customer walks into your shop or visits your website, they will make an initial assessment on what it says about the quality of your brand and, in turn, your products. Make sure it's an enjoyable visit, whether that's in person or online.
4. Provide good value. Customers aren't just led by price, they're led by value for money. That includes everything from price to the quality of service they receive in buying it.
5. Make the process as convenient as possible. Make the purchasing process as easy as possible, whether that's no queues in store, easy-to-find products online or a quick and efficient telephone order taking service.
6. Free up funds for future investment by outsourcing your call handling to a reputable and experienced inbound call centre. Yes, you want your customers well looked after, but rather than going to the expense of getting a building, the technology and the personnel. But by going to an experienced inbound call answering service, you'll get all that at a fraction of the cost. You can then invest more money into other areas of customer service.
7. Get to know your customers as well as you can. Do your research, engage your customers. The more you know about them, the easier it will be to make them happy. Consider investing in Customer Relationship Management (CRM) to make the most of the data you collect.
8. Reward customer loyalty. By offering incentives for existing customers, they'll be more inclined to come back time and time again.
9. Make the purchasing process as smooth as possible. Whether buying online, in store or by phone, customers want to know that once they've found the goods they want, they can conclude their purchase with minimum fuss.
10. Ensure they get their goods when you promise them. If dealing with something that needs to be delivered, you'll no doubt arrange a convenient time for the customer to receive it. Consider this a firm promise. By missing that slot, you could be inconveniencing them or even causing loss of earnings. Also, make sure that whoever does the delivery does so in a friendly and professional manner.
Now you know how to improve your customer's experience of your company, it could be time to invest in your website, CRM or an
outsourced call centre. The latter will take care of all of your
inbound call handling and ensure your customers are well looked after.
10 ways to give retail customers a better experience
By: Rob Berry-Smith
Get Your AC Unit Serviced With The Great Companies in Town Instant Text Loans - Small Finance Service in Your Hand A Growing Need For Spanish Transcription And Translation Services How to improve your customers' retail experience Tree Cutting Services For Smooth and Flawless Looking Lawn Commercial Refrigeration and the Various Types of Refrigeration Services Available Today Tree Services HTC- For High Tech Customers Microsoft SharePoint 2010 services: Best Features and Benefits Voice over services helps communication Landscaping Of Las Vegas Efficient Services For Artificial Turf Social Security Credit For Military Service India logistics service provider-Has all the Experience