11 Ways To Make Facebook Timeline Work For Your Brand By Team Position (@position2)

11 ways to make Facebook Timeline work for your brand

By Team Position (@Position2)

For marketers, the new Facebook Timeline display has boosted the level of engagement with fans. Here are 11 recommendations for you to maximize your brands social marketing efforts in the new scenario.

Refresh content on a really-short-term basis. With the new real-time Facebook Insights, you should be able to track a posts performance within 5 to 10 minutes of its publication. You can fine-tune posts right away to perform better.

Use third party Apps like thismoment or Strutta for promos to generate more engagement on your FB Timeline page. (You cant use Facebooks features to run promotions; and make sure you follow Facebooks promotion guidelines)

Apart from offering deals and promos, actively provoke responses from fans through interactive tools like polls, Q&As, contests etc. to keep your stream active.

Allow fans to send business messages directly to you. Fans in private conversations may reach out openly with a stronger conviction for your brand. You can respond directly too and speed up response time.

Create Milestones for your brand with pictures and text. This will provide users with some of your most marketable data. Your story will help to humanize your business and push the level of engagement with your brand.

Use unique, powerful images for your Cover Photo that project your brand personality. Do be creative and experiment with images that evoke audience response. But FB has many donts for this section, so make sure you stick to the Facebook guidelines.

In the About Section, make your brand values and business immediately apparent to the reader make it easy to get what your Page and company are all about. And make sure this section contains your clickable website link, CTAs and keywords.

Use the new Admin Panel to track and view all activities on a page: new Likes, messages, posts, responses to posts etc. This snapshot of recent activity for the page is crucial for social media monitoring.

Customize views and apps; your custom graphics and names should complement each other. Combine the message in your custom tab image (displayed just below the cover photo) with the tabs title. Since only four thumbnails are visible above the fold of a typical web browser, choose the tab content/names wisely.

Leverage the visual-based layout of Timeline for maximum impact through the Highlight and Pin features. All your best photos, posts and links should be Highlighted to attract fan attention. Deliver specific content to new users through a Pinned post that is visible on your page even though you may have posted more recently.

For regular performance reviews on your FBT Page, check out thismoment Brand Monitor, Zuumsocial and EdgeRank . These tools help you gain insights on your posts; they also help you keep a tab on your competition whos doing what, whos fan base is growing etc.

Content, content, content.

Multiple features will surely enhance user-experience on your Timeline page, but do remember the Golden Rule: only great content will drive high engagement rates. Chalk out a clear plan of action on what to post and when; constantly monitor what posts worked, what didnt, and why; always, but always, be appreciative of your fans interacting with your content Like their comments and respond with the two magic words: thank you.

by: Team Position2

POST COMMENT

Top-notch Technologies Are Explored Through Mb6-872 What Is The 000-m88 Examination? Marvelous Future Behind The Success Of 000-m248 Encuentra El Amor En Lnea De Contactos Where On Earth Cavemen Lived How To Become A Successful Office Furniture Dealer? Greenwood Village Dentist Increases Interaction With Patients Fairfax Dentist Makes Appointment Scheduling Easier Rockford Dentist Encourages Patients To Leave Reviews Of His Practice The Scenic Trek Induce A Breath Of Fresh Air In Your Powder Room The Importance Of Capturing Ppc Keywords Through Analytics By Team Position (@position2) Kitchens Countertops Make Your Space Look Chic