118800 Directory Enquiry Research

1. Roughly how many of the mobile phone numbers of your contacts are you able to recall from memory

?

None30.43 %

121.87 %

2 - 329.33 %

4 - 59.50 %

Up to ten5.20 %

Ten or more2.77 %

Don't know0.90 %

2. If you lost your mobile phone, who would you be able to recall the mobile phone numbers of?

Your partner40.10 %

Your parents34.47 %

Your children10.93 %

Your boss7.80 %

Your best friend17.37 %

Your child minder1.77 %

None of the above34.47 %

3. Do you back up your mobile phone contacts online or have a separate SIM card?

Yes28.90 %

No71.10 %

4. Is your address book in your mobile phone always up-to-date?

Yes52.57 %

No47.43 %

5. Has there been an occasion when you've needed to get hold of someone on their mobile phone and not had their number to hand?

Yes63.97 %

No36.03 %

6. Directory enquiry services currently only list landlines but a company is thinking of offering mobile numbers too. To respect people's privacy, the service would put you through to the mobile of the person you wanted, or leave a message on your behalf, but it wouldn't give out the number. Based on this information, do you think a directory enquiry service containing mobile phone listings sounds like:

very good idea17.73 %

Quite a good idea43.33 %

Not a very good idea16.13 %

Not at all a good idea11.87 %

Don't know10.93 %

7. Assuming the cost was acceptable how likely do you think you would be to use a directory enquiry service that could put you in touch with people via their mobile phone?

Almost certainly7.80 %

Very likely14.30 %

Quite likely28.10 %

Not very likely21.93 %

Not at all likely18.70 %

Don't know9.17 %

8. Which of these types of people might it be useful for you personally to be able to contact on their mobile phone via a directory enquiry service?

Friends40.83 %

Friends of friends16.30 %

People met recently17.77 %

Work colleagues29.37 %

Business contacts23.73 %

Delivery people22.57 %

Plumbers, builders24.77 %

Other Parents8.67 %

Relations18.50 %

None of the above20.73 %

9. Can you think of a specific occasion when a service like this would have proved useful recently? If so please describe briefly.

Someone going into hospital

I wanted to call somebody and couldn't do so because I did not know her number

When forgetting to bring my mobile and needing to contact a friend, I couldn't do so as I didn't know the number off by heart.

missed public transport

email address enquiries

when i wanted to ring my daughter and havent got her new number

When I was late for a meeting and wanted to let the person know

catalogue delivery driver

by: Joe D Walker

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