Article marketing works and is incredibly effective in promoting your website
, blog or products/services. There are no hard and fast rules and I have seen some incredibly dull articles with some very impressive viewing statistics. In this article I look at 2 fundamentals that you will need though to do article marketing properly.
1.Whoever has the most wins
Article marketing is most effective when you produce articles and content consistently and prolifically over a period of time. You need to be able to churn out articles quickly and consistently and provide good content. It does not have to be rocket science or an academic treatise but it does have to provide value to the reader which will encourage him to click on the link in your resource box and visit whatever site or offer you want him to visit.
Good content also means that you are much more likely to be published by other blog owners thus increasing exponentially over time the amount of exposure, traffic and backlinks to your site.
This factor, combined with a good dollop of time, means that for long term effective results article marketing will win out over all other forms of online marketing.
2.Unique content
Not only does Google love unique content but so do the top article directories like Ezine articles and you will derive the best search engine rankings with unique content. You will also obtain good high page rank backlinks from top page ranking article directories such as Ezine articles who will not accept previously published articles.
You will generally find that the more restrictive a particular source is in terms of what it will publish, the more effective in terms of link juice and influence that directory or blogging platform will provide to your site.
For this reason if you write unique content you never have to worry about a duplicate content slap or a diminishing of the value of your article in the eyes of the search engines.
Conclusion
To build a long term, sustainable business you will need to recognise the benefits in traffic generation and backlinks which will improve your search engine rankings that article marketing brings. The alternatives of pay per click are great short term but can prove very costly and unless you have a super high converting product or unless you have very deep pockets it pales into insignificance compared to article marketing.