2 Essential Parts Of An Equation In Finding A Target Market
2 Essential Parts Of An Equation In Finding A Target Market
When finding a target market for your info product, remember that there are 2 essential parts of an equation as in
1. You need a hungry market AND
2. You need them to buy so that you can earn immediately.
Does that make sense?
Apart from impressing them with what your product can offer, you need to make sure they need and have the money to buy it.
The last thing you want is creating something only to find that the market does not really need it. Because when that happens, all your time and efforts will be wasted.
You want to create a product that they want right now so that you can also earn right now. Alternatively you can promote someone else's product. Preferably a product that is already selling well or someone of high creditability.
After you have done some brainstorming by writing down all your ideas, you need to focus on what can convert and sell well.
Mark Hendricks once said this in his ebook How To Find The People Who Will Buy Whatever You Want To Sell Them:
The absolute easiest way to catch fish is to put your bait in a barrel that contains a whole bunch of hungry fish!
Let us face the fact. Those fishes are all in a barrel together. They are hungry. So you drop the bait of fat and juicy worms which they need exactly. The next thing you know, they jump and bite.
Likewise in internet marketing, you need to reach the right market with the right message at the right time.
Just think about this for a second.
One of the two main reasons why most people fail online is because they are unable to identify their target market before promoting their products and services. The second is even if they do, they did not take action when it mattered most.