2 Hidden Pitfalls of CPA Advertising

2 Hidden Pitfalls of CPA Advertising

2 Hidden Pitfalls of CPA Advertising

There are two hidden pitfalls to CPA advertising and marketing that you really have to be wary about. One that may surprise you happens because of your CPA network itself. (Yes. You'd actually assume they'd know better!) I am speaking about pop-ups...

The problem arises because many CPA networks use a specific set up that routinely generates pop-ups. The only problem is, should you're using Google PPC ads, you may run into a battle, as pop-up home windows usually are not allowed as a promotion tool by Google PPC.

There is an easy repair: Log into your account and disable the pop-ups, utilizing the "Instruments" tab.

However what do you do when the pop-up window is true on the Advertiser's actual touchdown page itself?

That's when the great relationship you are going to have along with your CPA Community rep is available in handy. Simply contact her, explain your monetizing your promotion with PPC, and ask for a link with out the pop-up box. Often, this does the trick

And Talking of Landing Pages...

Once you try an advertiser's touchdown page, look onerous to see if he has correctly focused for his topic and keywords. In spite of everything, there is absolutely no level in you sending him a flood of great, focused visitors out of your end if each one in every of them bails after they hit his poorly-targeted and market-researched touchdown page.

In reality, this may actually backfire on you. Even should you're only driving traffic as lead era, and never actual sales conversions, the advertiser may be prone to blame your promotion for his lack of conversions. And if he is not expert enough to focus on properly for the proper visitors, that newbie perspective is going to carry through to not accepting responsibility for his personal shortcomings.

The unhealthy half about this? Not only have you ever invested a number of time in organising your perfectly-targeted promotion, however the individuals you ship there will probably be left feeling anything from vaguely upset to irritated. They're much less more likely to go to your site again.

Worse, if the advertiser doesn't realize the dearth of actual conversions is his fault - or if he is busy blaming you - he can request that you simply be "fired" by your CPA network from his particular campaign. Since CPA networks actually reward affiliates who drive numerous traffic and obtain a number of great outcomes - with anything from prizes to permitting you to negotiate a better fee fee - unfavourable suggestions from an advertiser could affect you adversely, as far as your value to the CPA network.

So at all times try those advertiser touchdown pages completely, and watch out for pop-ups, should you're driving site visitors to your fastidiously-planned promotions with PPC... and you will short-circuit and avert two frequent CPA risks that many entrepreneurs merely do not know about.

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