2 Profound Internet Marketing Lessons I Learned From Jackson Curtis
Yesterday I had the pleasure of watching 2012
, a movie about a family that fights for it's survival while the world is destroyed by Earth's unusual behavior as a reaction to unexpected Solar Storms.
I expected it to be something similar to "Day After Tomorrow", where the world will be destroyed by nature and the human kind will still prevail. I was wrong.
You can't really say that humans "won" in 2012, since they managed to save only a tiny fraction of the human kind, but there are a few positive sides to the "happy end".
Continent Africa wasn't touched by the cataclysm, meaning the human kind will have a place where they can re-build the civilization from
Among the survivors there were dozens of scientists which means that re-building process will be fast and efficient
During the final scenes of the movie, Ronald Emmerich and Harald Kloser showed us the better side of humanity
When I finished watching the movie, I felt proud I'm a human being. I felt proud I possess the qualities Dr. Adrian Helmsley described when he convinced the board of ministers to open the ship gates and let those people in.
However this is not the lesson I wanted to blog about.
Profound Lesson #1:
2012 reminded me of one quality we, marketers and entrepreneurs , neglect most of the time-we have families and loved one we should be spending MORE time with then working on our businesses.
This mistake is being shown in the movie via Jackson Curtis, young author and father of two who's wife left him because he was a workoholic.
Although Jackson published his book anyway, he only got a deal for 433 copies to be released, which for a writer-is a disaster!He failed twice, as a family man and as an author.
It was only when the world was falling apart, he understood what was really important-his family. He dropped everything to save his wife and kids along with his wife's new boyfriend who he hated but knew his wife liked.
It doesn't have to be like that for us. We don't need an epic disaster to wake us up, do we? But for many of us it's exactly what's needed to make us understand.
Profound Lesson #2:
When it hit Jackson Curtis that something bad is about to happen, he completely altered his beliefs about what's important.
For Jackson, World's greatest tragedy turned out to be the happiest moment of his entire life, because it allowed him to re-unite with his family.
Son who hated him-was the one to help him release the cable that was preventing ship gates from closing and saved everyone on the ship. His wife had no choice but to admit she still loves him and come back to him (since Dr. Zilberman was dead anyway).
Profound lesson that I think we all can learn here is that every problem has 2 sides: the negative side we all see and react immediately and the subtle side of bringing an improvement to our lives.
Dr. Adrian Helmsley is another 2012 example to "problems=good things in the future" statement.
If it wasn't for those pesky solar storms, Dr. Helmsley would have never become on the world's most important men, didn't get to meet the president of United States in person and (this could be said with 1000% certainty) would have never hooked up with President's daughter.
When something goes wrong in your business, you shouldn't assume that it's bad, because, whether you believe it or not-something good will come out of it sooner or later.
I recall numerous times when this happened to me in my business.
Once, I had all the content on my blog disappear for no particular reason. At first I was pissed and blamed everyone and their brother for ruining my business. Later, when I've written dozens of new, better posts-I realized that someone had just did me a favor, because my writing skills were poor when I wrote those articles and they improved dearly since I had to re-write everything from scratch-which made me a better blogger as a result.
Another bad thing that turned out to be good was when I switched from GetResponse to Aweber and lost 1000 subscribers in the process. At first I thought it was a disaster, but later I realized that most of my list was dead, and that subscribers I managed to save were the ones worth fighting for.
As a result, now I have a new list with Aweber, which is 5 times more responsive then I used to have with GetResponse.
by: Igor Kheifets
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