2 Simple Yet Powerful Strategies For Selling Resale Rights Products
Ever considered selling products that come with Resale Rights
? If you haven't, then I strongly recommend you start now. The information contained within this article will unleash the power that is contained in resale rights products.
Since starting out as an internet entrepreneur in 2005 I have gone on to sell over 2 Million pounds worth of information products. I have done this by creating my own products, something which at times, has been quite difficult. However, once I discovered the knack to selling information products online, the rest followed and the money flooded in. When selling products that come with Resale Rights, the following 2 powerful tips will help you get the most out of them. Follow these tips and success will follow.
Tip number 1 - Always go for a 'niche' product and avoid the masses!
There is a natural temptation when starting out selling Resale Rights product to buy the cheapest product. I have learnt that the most effective way to generate sales through selling Resale Rights products is to buy niche market products. So, what do I mean when I say 'niche'?
Niche products are essentially products where the market is not saturated but there is plenty of custom. In the early days of internet selling, niche products were a plenty. As time has gone on, however, the number of niche market product opportunities has declined. Having said that, there are still thousands of opportunities out there in relation to niche products. For example, recently I created a resale products DVD set that taught people how to publish a book. The traffic for this information is huge, yet there was nobody selling a high quality, highly informative DVD set that took people through the process of creating a book, publishing a book and then selling it through channels such as Amazon and their own website. I took the opportunity to make a DVD product that covered this market - this is a good example of a 'niche' martket product.
So, when opting for products with resale rights, go for high quality, niche products and avoid those ebooks that are for sale on EVERY reselling website out there.
Tip number 2 - Consider buying products with Private Label Rights and then re-brand them.
I strongly recommend that you have a number of high quality Private Label Rights products at your disposal. The reason for this is that the vast majority of PLR products will allow you to 're-brand' the product. What this means is that you have the right to alter the product artwork and also the packaging. Why do I advise you do this? Simply because you make your PLR product 'niche' by re-branding it. Also, consider changing the title of the product. Only a small tweak might need to be made, but this can have a huge effect on sales.
Allow me to explain:
Let's assume that you have purchased the PLR rights to my 'Publishing a Book System' that I mentioned earlier. The ways in which you can re-brand and re-title a product are numerous. Here's a short list of differnet titles for the same product:
- How to publish your own book the FAST WAY
- 7 Key strategies for publishing and selling a book!
- Publishing for Beginners
- The FastTrack Publishing System
All of the above sample titles are still describing the same product, yet they all have thier own benefits. You can probably now start to appreciate the strength of owning the rights to a PLR product. You could, if you chose to, re-brand and re-title the same product over and over again.
If you take the time to follow these two important tips then you will be unleashing the power that comes with Resale Rights products!
by: Richard McMunn
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