2 Step Recipe to Master Personal Branding
2 Step Recipe to Master Personal Branding
In case you don't know what's going on in the world of Google, the powers to be that are actually higher than Google are cracking down on the network marketing/direct sales industry. They are getting rid of all the hype ads, duplicate content, campaigns that aren't keyword specific, and also landing pages that utilize the same systems that aren't unique.
This has basically in my opinion knocked out the wanna be's and those who are always looking to trick the system. This is the time that real internet marketers will continue to shine and show why they are the best.
The most effective way to beat the odds and stand out amongst the noise is mastering personal branding. Why? Its been said a thousand times people do business with people not businesses. I am going to give you a simple step by step recipe for success. In order for this to work masterfully you need to have a hub page where a lot of your traffic gets filtered through. Some use a blog which is what I recommend.
1. Brand Your Name
Type your name into Google and see what comes up on the 1st 4 pages. If your name is not dominating those pages then you have a major problem. I understand you may have a common name like John Smith and that is fine. To combat that follow this formula. Get domain names that say: whois (your name), (your name) reviews, (your name) scamalert, (your name) legal. When ever someone is searching for something those are the most common words that they use.
Of course once you purchase those names have the links go to a blog, Facebook page, Youtube page, Squidoo lens, etc. Basically anything that talks about you. The point of this is when someone is looking to do business with you they will type your name in Google. If you don't show up on the 1st few pages that person is on to find someone else that can lead them.
2. Tell Your Story
The greatest gift you can give anyone in the world is your story. Why do I say that? Everybody likes to hear stories. It helps them to relate a whole lot easier. Your story should be plastered all over your blog, Facebook and Youtube page, Squidoo lens, etc. By now you should get the point. Also when making videos tell your story very briefly in each video.
Understand their is a formula behind this as well.
- talk about your background (who you are and where you were)
- reveal a wound (ie:headed down the path to destruction)
- u turn (this is all changed when I came across this system and applied it)
- bright future (now my life is a complete 180 because of XYZ)
- send them to a website where they can get more information
3. Teach this process to your downline
When you help someone else create a name for themselves you have a fan for life. Duplication is key in this business. That is where the big residual checks come from.
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First:
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