2005 Report Of The International Council Of Toy Industries: Switzerland

Toy sales of existing employees Switzerland about 2000

, the Swiss market, the more popular toys include: building and building blocks games, electric trains, dolls and so on. Sales of traditional toys have growth momentum, wooden toys, collective toys, plush toys are gaining favor again. Swiss model railway soft spot for the expenditure on the railway model ranks first in the world. Children not only like to buy toys, adult toys is growing interest, their interest focused on models, electric trains and so on. Christmas toy sales of about one-third of annual sales of more than a business compete for the season.

According to 2005 statistics, the total population of 7.2 million, Switzerland now, 15 children under the age of 120 million birth rate of 8.7 , GDP per capita reached 44,460 U.S. dollars. Free video games, toy sales in 2005 of 6.3 billion Swiss francs, the overall toy market valuation of 560 million U.S. dollars, per capita expenditure of 465 U.S. dollars toys.

Swiss are world-class level of consumption, so the retail industry and tourism, finance and industry, and called the Switzerland of the four pillar industries. Swiss to buy the 2005 cost of traditional toys compared with the calendar year fell about 3 percentage points, reaching 370 million Swiss francs; computer and video game sales were rising trend, reaching 230 million Swiss francs.

2005 with the Christmas sales compared to 2004, significantly delayed, consumers hold out until the last time buy for the holiday. Businesses in order to solicit business, forced to implement the price reduction in the sales season is really no other alternative; people will see tighter purse, so that consumption and shopping become more rational.

Products Division Swiss traditional toys, the most important products are infant and preschool toys 17% market share points, dolls and soft toys, 17%, games and puzzles category accounted for 15%, construction 14% spell inserted class.

Development Annual Nuremberg Toy Fair, an annual selection of new products, and comment on trends, but we really see only a few products are innovative products, many products are "old wine in new bottles loaded."

Technology-based toys "Ready-to-play" type products such as electric helicopter sales optimistic, best-selling PisaStudy products company did not stop at the target performance has been on the development of new products into the company's development strategy. Reprint produced by the Knights "Boys'hearts Bat Faster", "Little Girls Remain Faithful To TheirPrincesses" As the market will become increasingly popular acceptance. As game software or game shows use of adult games DVD (digital video disc) will be more favorable by consumers.

2006, Germany will be the World Cup "KingFootball" the main battlefield, every German toy manufacturers are more or less detached product production and the World Cup. Football World Cup players into the collection card collection area, in Switzerland about 20 million mini-packages were sold.

2006 years or Pokemon 10th anniversary of introduction, this is the most successful cases of transfer of the patent, it will once again usher in glory. TV licensing business, such as "Drachenjage", "Thomasdie kleine Lokomotive", "Super-undSpyderman" The listing will also boost consumption. High-quality products are still favored, but also the future direction of development; blindly follow the trend is over, as people enjoy the taste of the increase, extend to the pursuit of a better way of life.

Retail trade 2005 Swiss toy market, distribution channels divided as follows:

Department store market, 28%; toy store 25%; supermarkets, 22%; toy stores 14%; other means of 8%; mail order 3%.

Swiss toy market has its own chain store operations, and enjoy a high market share, usually, they will to other countries Procurement Group chain or procurement, so the products generally require multi-lingual instructions. As the German, French and Italian are Switzerland's main official language, firms must be the product packaging at the same time marked in three languages. Switzerland is a high income, high consumption countries, many high-priced products sell well in Switzerland. Department stores and large distributors selling toy in the Swiss market dominated by about 60% of the turnover; stores and other sales channels play a decisive role. Engaged in special trade more stable business operators to take on new things, operators face the challenge of selling a breakthrough. For the toy store, the product positioning in infant products, children's household goods and special product sales area will be the future direction of development; FranzCarl Weber, Zurich toy "Child City" mode of operation will continue for Selling Well.

2005 Report Of The International Council Of Toy Industries: Switzerland

By: mumu

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