2008: Microwave Industry Duopoly Gluttonous Feast
"Microwave industry since 2002, breaking eight million units sold since the scale has not been increased for six consecutive years
. In 2008, the domestic market will be the first time exceeded 10 million units." Predicted in 2008 in the Chinese microwave oven market,
U.S. microwave Domestic marketing planning, marketing director of Yang Xing Bing excitedly, "Electric" said the correspondent.
After a few years the development of competition in 2007, gradually formed a domestic microwave oven market
Glanz Beauty oligopolistic competition pattern of the two brands, the industry's brand concentration higher than ever before. The Yee Hong Company statistics show that two brands Galanz U.S. market share of and from November 2006 to 76.75% up to November 2007 of 89.79 percent.
Concern is that this duopoly situation did not allow the two sides of the contest to become relaxed, and both sides of the market size in 2008 and are expected, no doubt also stimulate the imagination of their profits. Can feel, they employed every means to win more market share.
Enlarge the domestic market 34 market attention
"Consumption habit is beginning to show results, consumer awareness of the microwave oven to re-use value of the increment would bring 50 million", "34 market incremental one million units," and "new families in 2008 increase the purchase and microwave matching increase in demand driven by the food industry of 50 million units, "these are the United States on" the domestic microwave oven market in 2008 will be incremental at least 2 million units, "the main basis for prediction.
Such market is expected to Glanz and beauty of all of the domestic sales of microwave ovens have high hopes. Liang Hongsheng, general manager of Galanz microwave oven sales in the beginning of the annual meeting of Galanz microwave oven, said microwave oven Galanz 2008 sales target in the domestic market is 580 million. To date, Guangdong Galanz Group Co., Ltd. Marketing Assistant He Huabin told reporters, from Galanz now complete view of market share, sales in 2008 will far exceed that figure. Yang Xing Bing introduces that the United States and the microwave oven in 2008 sales target of 500 million units.
On the market, promising not only Galanz beauty. Mid-2007, "Haier microwave oven closed production lines, will soon withdraw from the market," the message have appeared in press. Nevertheless, reporters found that while many low profile, but Haier microwave oven is still in production, the market could see Haier microwave oven products. Minister Chen Pengjian Haier microwave oven market will tell, "electrical" Reporter: "Haier microwave oven not only not out of the market, but also achieve 500 million yuan in 2008 sales goal." He said just last Haier microwave oven production line has been adjusted , the optimization and upgrading of products. Such adaptability is optimistic because of the domestic microwave oven market, Haier's development, hoping to improve competitiveness through adjustments to meet market challenges. However, the PRC, company data show that in November 2006 is still in third place in the domestic market, a market share of 11.2% of Haier microwave oven, to November 2007, the market share of the rapidly shrinking to 2.14%, ranks fifth in the country , in Matsushita and
LG Later. In the hope that before the challenge Haier microwave oven is obviously enormous.
34 companies compete for market invariably become the new "battleground." CEO in accordance with Galanz
Yuyao Chang The "electrical" of journalists, with the urban and rural economic development, especially in recent years, the rural market demand for microwave ovens are increasing, while the contrast, the traditional channel is difficult to timely and comprehensive manner to meet the rural market demand, therefore, Glanz 2006 appliances in 34 living Hall gradual expansion of the market. He further disclosed that the 2008 Galanz's target is to set up 800 flagship stores nationwide, 3,000 image store.
The United States in the microwave on 34 campaign has also strengthened the market. He Huabin to reporters: "This year, we plan to further develop 'Caravan', 'Microwave Festival' and a series of activities, combined with the wall, bus and county
TV
Taiwan and other ads, to 34 markets and rural market branding.
2008: Microwave Industry Duopoly Gluttonous Feast
By: erenber
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