2008 Summit – Rebecca Lieb on the Decline of Advertising

Brands are now dedicating their gucci handbags budget not to media buying

, but tocreative and spokespeople. Advertising is no longer about buying media placements that overtlypromoteproducts, but about finding a way to engage consumers via compelling content that gets consumers talking and only subtedly promotes a product. As Lieb concludes, advertisers are becoming "storytellers". If you want to sell a product, you need a story. What's your story?

2008 Summit Rebecca Lieb on the Decline of Advertising

By: Michael

POST COMMENT

Ppc Companies Solution For Advertisement Advertising Agency Mumbai Indian Ad Agency For Print, Tv Finding The Best Cost Of Billboard Advertising Worried About Advertising Costs? This Is Your Guide To Billboard Advertising Prices Facebook Advertising Basics The Importance of Banner Advertising Banner Advertising: Effective Brand Recall Tips For Interpreting Media Data For Advertising Is your Advertising Company Insolvent Banner Advertising Blogging Advertising Affiliate Annihilation - Get to know the Advertiser Why You Shouldnt Cut Advertising In A Bad Economy