2009 Projection Channel Strategy To Change The Overall Planing Industry Analysis

Once Projector Market, mostly dependent on the projector brand projector domestic independent sales agents to complete

. This has a number of achievements as The East Central Plains , Digital China, Hong combined technology and innovation excellence Daheng channel business. Now, in the projector industry, increasing competition today, the competition between the various brands have been spread to Marketing Channels will come up.

For the Chinese market now, the steel channels has become the most critical factor in enterprise development. Number of steel channels manufacturer for a number of outstanding companies have emerged, prospered. Home Appliances There Suning, Gome, and in the projector industry, there are the East Central China, Digital China, Hong combined technology and innovation Daheng group of outstanding sales network covering all of the channels. Increasingly important in the steel channels today, companies selling direct control of the competitive advantage of the terminal has become more evident, more and more large companies begin to integrate the existing channels, create a new channel mechanism.

2009 9 Haier Groups Hong Kong-listed Haier Electronics announced business, the Board decided to set up a wholly owned subsidiary of special development 3, 4 sales, logistics and service network. In fact, the trend has already Haier independent steel channels manufacturer shown. In fact, as early as Gome, Suning, when still in the development of Haiers chief executive officer Zhang had been the establishment of Haiers own idea of the channel, but this idea has not been implemented.

Samsung and the other global brands, then launched a long-awaited development of a steel channels supplier program?? Star World program designed to integrate Samsung products, resources, management, and regional channels, information and personnel advantage of the fastest optimizing existing upstream and downstream resources, provide resources for the end steel channels running vertically and one-stop service.

In addition, network marketing catch on, if you do business does not change the steel channels, it is difficult to get good development in the physical terminal. And that corporate profits will also be under serious threat. Therefore, changes in the traditional channel has become the projection enterprises need to solve the problem. So get those channels may be the world. To develop future business, channels will be crucial, and channel strategy change is an irreversible trend.

by: sunnyzx

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