2010 Most Influential, Innovative Apparel Sales Channels - Men, Women - Clothing Industry
Innovation channels Clothing Circle eternal topic
, can we have at this stage whether the channels? What are these channels Recently changed?
In fact, in addition to the broad sense we often talked about opening the store that traditional channels and network channels that carry the network Marketing , There are road traffic that we can actually contact and channels of perception, and this channel is in front of two channels, the most promising in 2010 affected Clothing Sell Channel. Wong Hing Transportation
shop To rich, first build roads, these words used in the apparel market is not too professional. Currently, most of the professional market in the clothing industry was concentrated manner, and in the Pearl River Delta, Yangtze River Delta area and other advantages, but age-old in the logistics, transportation, hardware and so can not meet the needs of modern clothing sales. Roads, transport of goods in the transport solution to the problem, the sense of subversion often only do the wholesale apparel market professionals do not do retail sales model, a modern clothing specialized market structure innovation at this stage, functional innovation and development of one essence.
Two different places have recently successfully concluded, which, from the sound of Chaotianmen market attracted everyone's attention. Chaotianmen market has always been the seat of numerous merchants, known as the "Golden Triangle" name. Today, the market is one of the top ten wholesale markets, market turnover of up to 20 billion yuan.
Leadership, according to the relevant Yuzhong District, said the overall renovation project Chaotianmen this year will be fully launched, is expected to be completed by the end of 2013. Chaotianmen after transformation will be marked with the symbol of Chongqing: Chongqing, window, door to the west.
Learned that 10 years have been plagued Chaotianmen traffic problems, in this transformation, it will be resolved. After transformation Chaotianmen traffic circle will become a 3-tier interchange, the top man-line access, and docking 2 Riverside Road and the Square. Rapid transit vehicles, compared with the middle passage, leading to long Hamaji with Jiabin Rd. Channel is to connect the bottom Motors Place, Planning Exhibition Hall, terminal. Since then, road vehicles and no dispute. After removal of the third terminal, the Jialing River at the side of the birth of a new Ambassador will be class tourist, the other terminals will be transformed into a tourist wharf. By subway, bus arrival transfer hub, the luxury escalators will direct the terminal.
This also indicates that local governments through the financial allocations for the major traffic light green clothing specialized market situation will open.
Network to overturn the traditional Creativity of Beijing Union Management Wu, chairman of Baosteel Consulting believes that the current economic environment, most of the professional market follows the "mall? Logistics? Brand? Headquarters? Industry chain? Supply chain? End" of industrial processes. The next 10 years, the Chinese clothing market will help the professional development of the network economy, creative economy and experience to achieve the commercial value of the economy. His ideas also represent the development trend of clothing were expected for the industry.
As grafting a "network, exhibition, logistics, fashion" and other emerging industries, therefore, the professional market itself fully formed industry chain, the professional market is not a simple property providers, but the service provider comprehensive functions. As the market leader and the role of the network, resulting in trading in the commodity market organization and distribution channels changed to facilitate the integration of supply chain management, channel models and information flow, business flow, capital flow logistics unity of the three flow patterns. The future, build the "short end process" and "entity transaction market + network" model is becoming a trend, "search rankings" and "experience shopping" will be the basis of net product market.
Apparel sales market is gradually becoming the network to replace the traditional emerging market platform for the professional market, apparel network products market will change the future of the forms of functional clothing market and business models.
Traditions need to be improved The old market, in the face of competition from emerging markets, while its own business area have also been expanded so that the old market was further diluted share. A phenomenon worth noting, in recent years opened many new markets, these new markets hardware, market planning and other aspects than the old market in advance, but the overall look, not many operators spiritual leader.
This, Dongguan City, assistant general manager of wholesale clothing Ying Deng Zaiju, at present, the domestic market, many professional radiation after the radiation from the various provinces, the main radiation into a single regional market.
Beijing Muxiyuan Tianya Chengwen Hu, general manager of apparel building also pointed out that the domestic apparel industry is already saturated. In this state, and then cut into very difficult. If the basis of the existing market to expand the market area of operations and still can do, but if go to a new place to open up markets, cross-regional operations, risks, lower success rate.
Therefore, the traditional channels still need to strengthen their own power, only its own powerful, can talk about expansion.
by: gaga
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2010 Most Influential, Innovative Apparel Sales Channels - Men, Women - Clothing Industry Anaheim