2010 Q2 World Smart Phone Market Review
Until 2010 Q2, global smart phone share not substantial change in the rankings
, ranked the top four are the Nokia, Apple, RIM and Android. However, Nokia, although still ranked Number one, but its 38% of the market share lower than first quarter 44%, the situation is not optimistic, especially Android in 2010 Q2 shipment year-on-year increase 886% , in the United States it sales exceeds iPhone, occupy American market first position.
Nokia and RIM respectively ranked number one or two.
Nokia although accounted large number of smart phone market share, the second quarter shipments are increased 41%, reached 2,380 million units, but these data are mostly get on price advantages. Nokia's market dominated position is far less than a few years ago stable, leading edge are gradually nibble.
Global market as early as 2010, smart phones in the second quarter increase range is 64%. At the same time, the RIM's blackberry shipments year-on-year grow 41%, RIM according with18% share saved the second position, and in North America and Latin America also continue to number one.
Compared to the RIM and Nokia plight, Apple and Android situation is better. Despite the iPhone 4 antenna case is big in industry, but at least from sales, the market is very recognized iPhone 4. Android market share is climbing to 18%, year-on-year increase 886%. But analysys international also pointed out Android strong growth is related with other manufacturers marketing strategies, including the Motorola, Samsung, Sony Ericsson and so on flagship model mostly carrying Android operating system.
Android equipment is rapidly occupied global mobile market. Take native American as example; we can see the biggest operator Verizon Wireless is promoting the high-end Android equipment, such as Motorola Droid, Droid X, HTC Droid Incredible and so on. These products market acceptance is higher, users are very keen to download and use procedures on these models, such as Internet browsing, social service applications, games and navigation and so on.
While the United States still is the world's largest mobile market, in the second quarter of this year shipped 14.7 million units, accounted for 23%. Among them, Android according with 34% market share exceeded iPhone, conquered the American markets.
For some reason, China's mobile phone lovers can only through unconventional channel purchase their own models. This is also caused the United States and China smart phone market has big discrepancy reason. According to the normal distribution channels data, Nokia in mainland China still has high market, after it is Motorola and Samsung. But as Unicom will introduce iPhone 4 and Android manufacturer gradually strengthening the localization degree, Nokia in the Chinese market will also encountered the global market impact.
by: Amanda Xia
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