2010 Shoe Gairuhezou Good Sports Marketing Road

HC shoes Network April 29 News, sports, sports marketing is as a carrier to promote a product and brand marketing campaigns

. It is through sports sponsorship, naming, product spokesperson, please do sports stars, meet the sports culture of product design and purchasing Advertisement Integration and other forms to spread. Sports Marketing is the most basic function of the resources of the enterprise to re-integrate the sport into the sports culture embodied in the enterprise products to achieve sports culture, brand culture and Corporate Culture The integration of the three, causing consumers and brand resonance, consumers expect the formation of a special preference for long-term and eventually become a competitive business advantage.

For Shoe , The sports marketing help to improve the shoe brand awareness and brand image, brand communications can be made more effective dissemination of results. Most importantly, sports marketing is to build strong brands and effective means for the world. Then the shoe should be noted that in sports marketing to those problems?

(A) must consider the consistency of brand positioning

Sports marketing activities, participants should be a shoe brand's target customer, and only in the shoe of the target market and the sports participants and spectators is consistent only when you can play the desired effect. Shoe launch sports marketing is to target the minds of consumers to stay in the special preferences. If the sports participants and not the brand of the target audience, then the effect of sports marketing is not obvious. Adidas put its focus on targeting the youth, and around this group launched a series of marketing activities. Because of this age are the biggest consumers of sports goods, is the mainstream market. Vibrant young people can infect all around, this is the best publicity.

(B) must consider the relevance of the brand attributes

Terms of brand attributes to the different brands and between different sports exchange between personality found. Sponsorship of sporting events more than just a stand-alone marketing tool, it must be effective integration of other resources can play a good effect. Can not simply advertising, promotional activities should be integrated into the sports marketing platform, through a variety of resources and tools for consumers to experience shoe products and services. To integrate marketing resources, sports marketing focus to consumers through sports events on the brand that Lenovo, the soul of the communication.

(C) must consider the integrity and brand communication strategy and coherence

Any sports brand marketing communication should be a part of integrated communications strategy. Stage look, sports marketing is a short-term behavior, no matter what sport or a representative of the star will eventually become history. Important shoe to sports marketing as a value chain of pearls, long considered to have a line string them together, so that a short-term sales-type behavior as a long-term goals are cumulative. In this process, there must be the concept of integrated marketing. In addition to input a race around the sponsorship, but also a series of related marketing activities, the use of public relations, advertising and promotions, and other means of communication to achieve the integration of communication effectiveness.

A shoe sporting events sponsored by the usual means of

2010 Shoe Gairuhezou Good Sports Marketing Road

By: viedy

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