2012 Hangzhou Net Goods Fair Clothing And E-commerce

Tmall pointed out in the recent released online shopping report that it was expected

to achieve 60 billion turnover of apparel category in 2012 in reference to the sales in the first half year. The data from iResearch also show that: in the first quarter of 2012, China's online shopping market trading reached 228.2 billion Yuan, with apparel category sales exceeding 80 billion. There is no doubt that the apparel products have an absolute advantage in the online shopping market.

In this context, the 2012 Hangzhou Net Goods Trade Fair will be held in Hangzhou Peace International Convention and Exhibition Center from September 9 to 11, which focuses on apparel and e-commerce, transferring from comprehensive exhibition to professional one. Net goods trade fair is the worlds largest offline net goods trade show and online trading exchange platform, which is information exchanging bridge between e-commerce enterprises built up by the Alibaba Group through integrating its core resources, helping the traditional enterprises to open up domestic online sale market. Until July of this year, the net goods trade fair has been held in Shanghai, Guangzhou, Xiamen, Chengdu, Hangzhou for 12 times.

Mentioned the reason for transformation of this session of net goods trade fair, the director introduced that the net goods trade fair had been developed for five years. In the previous time, the fair was a comprehensive exhibition integrating nine big industries such as clothing, mother and child, home, food, e-commerce, etc. The garment industry in the previous show, regardless of the number of participating brands or brand recognition, is much higher than the other categories. The amount of customers that were accumulated in the past five years has been enough to support an independent category professional exhibition.

According to current data indicate that, Jasonwood, Bosideng, and many other well-known clothing brands have also been confirmed to participate at the meeting. Meanwhile, as the leader in e-commerce industry, Alibaba is also concerned about the role that e-commerce service providers play in the e-commerce ecosystem. This fair provides a platform for the exhibitors to make a connection with the visiting brands and online shops through allowing the e-commerce services providers station, in order to further promote a win-win cooperation between the two sides. That to help SMEs to achieve their own transformation and upgrading is the original intention and purpose of establishment of the fair. The fair logistics service provider, Xing Bang Logistics will continue to undertake the materials transportation and objects express of the exhibitors in the current exhibition.

It is reported that the current fair not only simplified the categories but also enriched the on-site activities. One of the most attractive activities was the 2012 Taobao Garment Annual Release created by the fair and Taobao Clothing Channel. At that time, there would be various apparel products, such as men and women fashion clothing, pajamas and underwear, wedding dress and cheongsam, displaying by eye-catching professional catwalk shows. According to industry sources, this show can be the beacon to determine the trend direction of Taobao in the second half year.

by: canton fair trading

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