3 Dollar Store Marketing Tips Focused on the Basics
3 Dollar Store Marketing Tips Focused on the Basics
Dollar store marketing is an ongoing requirement for all wishing to achieve success with dollar stores. After all with costs continually on the rise there is no room for stagnant sales. If there is a desire to build profits, building sales is certainly one of the key pieces of the formula. Rather than going for some new, costly set of dollar store marketing actions, the place to start is with the basics. In fact these basics are critical to success with dollar stores. Once they are firmly in-place there is certainly time to move forward with new, innovative actions. Read on as I present 3 dollar store marketing tips that are focused on the basics.
Tip #1) Order merchandise for key displays One of the keys to creating a full looking store with a great deal of newly arrived products is to actually have some new merchandise arriving periodically throughout the month.
Always be on the lookout for excellent pricing on hot selling merchandise that can be displayed in large quantities. To start this process simply select three or four locations toward the front of your store where newly arrived merchandise will be displayed. Order for those locations and display the newly arrived items as soon as they arrive. Be sure to plan ahead and to always have these few key end caps filled. Rotate the selected end caps throughout your store to keep things looking new and fresh.
Tip #2) There absolute must be products in windows Success with dollar stores includes using one of the biggest assets you have - storefront windows.
Bring sale-priced popular items into your store in large enough qualities to add bulk displays in your storefront windows. Place signs so they are facing into and out of your store. This will excite shoppers even before they enter your store. Another use for these windows is for banners and painted signs for holidays and events.
Tip #3) Place great bargains on front end caps and in the lobby Always look for ridiculously priced items to add as one-time offerings.
Even better are the periodic more expensive items that are never found in dollar or dollar plus stores. You don't need to purchase truck loads. Just purchase enough to build an end cap or a lobby display. Your shoppers will remember these great buys for many months after they have sold out. They will return just to see what the next crazy deals are going to be in your store.