3 Easy Ways to Come Up with Great Content Ideas

3 Easy Ways to Come Up with Great Content Ideas

As a small business owner, fresh content is one of the most powerful and cost-effective marketing tools you have at your disposal. With fresh web content, you can keep your human visitors interested and the search engine spiders fed.However, many small business owners struggle with the question, "How do I keep coming up with relevant and interesting topics to keep my site fresh and up-to-date?"Here's a quick checklist of 3 ideas to get your creative juices flowing:1.) Topics specific to your business. This is the easiest place to start, but also the trickiest to navigate. Avoid overindulging in the 'all about us" stuff. However, if you have something truly unique and new to say - by all means, say it! Just remember to frame it from your customers' perspective. (i.e., What does this mean to them? Improved service? Better price?) For example, are you launching a new product or introducing updates to existing offerings? Have you recently hired someone who adds a valuable new dimension to your firm? Are you about to open a new location?(By the way - if any of these things apply to your business - you also need to craft and distribute a search engine optimized press release, pronto).2.) Topics specific to your industry. Does your firm operate within a rapidly changing industry or one impacted by government regulations and/or legislation? Do changes in the industry as a whole affect the way you conduct your business? Will these changes affect what you can and can not do for your clients?For example, I am an online marketing consultant and web writer. Of course, the online world I built my business around changes rapidly. Some of these changes are relevant to what I do, some of them are not. Regardless, the fact I keep up-to-date with these changes is a BIG part of the service - and value - I offer to my clients.(Plus, it means I will never run out of new things to write about on my blog!)3.) Topics of general interest to your targeted customer. This is the fun part because this is where you can get more creative with your topic choices.For example, let's say you run an upscale clothing boutique. Obviously, your ideal client would be interested in fashion and would have the disposable income to keep up-to-date with changing styles and trends. You could easily add articles relating to what is hot right now, what classic pieces every wardrobe should have, and the best accessories to pull it all together. The possibilities are nearly endless.The trick is to develop a very clear understanding of who, exactly, your ideal customer is before you employ this strategy. Even if you aren't in a 'fun' or consumer-oriented business, it is still a good idea to develop an ideal customer profile.Start by considering what needs your products or services might fulfill. If you are a tax accountant, odds are your clients need their taxes done on time and correctly. They worry about avoiding an audit and not over-paying on their taxes. Informative and timely articles answering those concerns will go a long way towards establishing trust and credibility with them - and converting them from prospects to clients.Fresh content is the lifeblood of any successful online marketing campaign. With these 3 easy ways to come up with great content ideas, you should be able to come up with some great content of your own!

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