3 Ideas On How To Turn Your Salon And Spa Clients Into Raving Fans

When you provide the Wow factor to your clients

, they are a lot more likely to recommend your business to their friends, colleagues and family. Always your aim is to turn your clients into your Raving Fans. To build long term client loyalty you need to offer a quality of service that far exceeds their expectations. With a little planning this doesnt have to be difficult. The secret is the little touches you provide.

Idea 1: Send your clients a birthday card with an enclosed gift coming up to their birthday. The gift can be money off their next service with you, or it could be a little add-on service the next time they are in having their regular service.

Chances are, with everyone emailing and texting these days, your birthday card with gift can be the only one they receive in the post. This special touch wont cost you very much, but this is exactly the sort of unexpected special touch your client will love you for. After all, who else offers this kind of personal attention?

Idea 2: When you are using good salon software its very easy to add a note to a clients file detailing not only what service they had, but what way they like their coffee and even what they discussed with you.

Imagine a client returning after a six weeks absence being greeted by you with their favourite beverage and magazine, to be asked how the holiday to Spain went / how the wedding plans were progressingor whatever the follow-up was to their last conversation. Yes, this will take you 2 or 3 minutes to put these details into the computer, but its well worth it as this is the real meaning of personal service.

And because none of your competition is doing these little touches is EXACTLY the reason you need to do them.

Idea 3: Its always a good idea to keep a digital camera in your salon, you never know when it can come in useful. If a client has opted to change her look, take before and after shots. You can keep a set for your clients file as well as print out a set to give to your client: shell really appreciate the gesture.

If its a particularly flattering photo, your client will show it off to all of her friends, and that means free PR for you. It is also an extra touch that is unexpected and not offered elsewhere! You can go the extra step and put a stamp or sticker with your logo on the corner of the instant photo for branding.

Take shots from different angles to keep in your files so that you can pull up a clients history. Ask if you can use these images in your own portfolio collection its always best to get this permission in writing.

Clients really appreciate seeing before and after pictures of real people rather than trying to picture how they would look with a do from a glossy magazine. Check with your client if you have permission to use the photos for marketing purposes and build up your collection of picture testimonials.

You can scrapbook these photos in an album to display in your reception area. This is very low cost PR and is a very powerful endorsement for your services. It is also something interesting for your clients to flip through while waiting for their appointment. This will also promote to those who are (not yet) clients but waiting in the reception area.

Once youve got your camera, your costs are quite low considering the value both you and your clients will get from the pictures you take.

by: Catherine Trebble

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