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3 Keys To Building An Mlm Downline

There are three key things that you as a network marketing leader need to do when it comes to building an MLM downline

. By making a commitment to these things, you will not only grow your downline, but you will also be putting your team on a solid foundation as they build their own multi level marketing businesses. In the end a commitment to these three things will create a dynamic synergy within your MLM team.

The first requirement to building a successful downline is inspiration. You must inspire people to the point that they willingly take action. The ability to inspire others is in fact your greatest recruiting tool. In your opportunity presentations you need to create a mental picture that brings about the action of joining your MLM business. If you don't transport people into the dream of a different life, you will continually struggle to keep them motivated and active. Inspiration begins with an understanding of the goals and dreams of those you come into contact with. What is it that drives these individuals? Once you understand their motivations you can begin to create a picture in their minds of the preferred outcomes that can be obtained if they will commit themselves to your network marketing opportunity. When you see a team member struggling, it is inspiration that you will use to get them back in the game, pushing through and overcoming their current challenges.

The second key to successful downline building is equipping. Your ability to equip your people with the tools they need to be successful, is directly related to the level of success that you will experience in your own business. This requires you to become a master teacher to your people. You must commit to pouring out your knowledge and experiences into the life of each and every distributor that enters your MLM downline. To maximize your time it is best to create a series of training videos that cover each skillset or area of knowledge that is needed. Once these videos are uploaded, you can direct new distributors to those videos and then follow up with them after they have reviewed the content. Equipping is a continual process that will evolve as the skills, abilities and success of your distributor increases.

The third requirement to successful network marketing downline building is empowerment. Empowering your downline, means that you are giving them permission to be successful. Your people need to be tied to you as their leader, but not so dependent upon you that they are unable to function independently on their own. It is important that in your equipping process, you teach your people to think for themselves. You also need to be teaching your downline the fundamentals of multi level marketing leadership. When you empower your people, you are creating the synergy that will grow your organization exponentially. The empowerment is evidence that your people have been sufficiently inspired and equipped, so that they are now able to reproduce those same outcomes in others.


If you will commit to these three things, you will have tremendous success building your MLM downline.

by: Carl Willis
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