3 Nascar Marketing Secrets That Will Turbo Charge Your Success This Year Part 2

NASCAR Makes Their Own Celebrities

NASCAR Makes Their Own Celebrities

NASCAR does not simply rely on big names to endorse and promote their organization. Instead, they create and market their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sports first true cross over legend as one of the reasons for NASCAR's meteoric growth in the first part of this decade.

Based on that idea, if you cant find a celebrity to endorse your dealership, you could just become one yourself. Think it is impossible?? Well in the age of YouTube, Social Media and the net, it is really not.

Make yourself a local celebrity by starting a blog, writing articles for your local publications, speaking before local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take class on DIY PR and start getting your name in the press as a featured expert. Use social media to garner fans and build your celebrity status that way. Every little bit counts.

NASCAR Understands the Power of Cross Promotions

You might be a small guy in a big dealer pond, but you definitely dont have to market like one. Actually, you can play a bigger game in this area simply by associating yourself and your business with several other famous entities in your area. When done right, this could help strengthen the potency of your message and insulate you from being hurt financially and emotionally in the case of a failed promotion.

To break this down further, cross promoting means teaming up with other businesses and promoting each other. At times you see this in an auto mall, where multiple dealerships would pool their marketing dollars to create a larger splash in the market. Sometimes you see this with multiple, non-competing businesses in a tight geographical area, where they pool their marketing dollars to bring consumers to the general vicinity.

But if you wish to cross promote like NASCAR you will have to do what these other businesses are doing and take it to the MAX.

So forget auto malls and tiny marketing collaboratives doing it the NASCAR way means partnering with popular (celebrity-like) firms directly from the start. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Maybe you could hook up with a local jewelry store which is a Tag Heuer retailer, to provide a Tag watch to one lucky winner on Father's day. Your promotion can feature you and the jeweler (and Tiger). You can either share the expense of the marketing, or ask the Jeweler to supply the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (of course, you could even tie in a golf course or country club for this, divide the marketing 3 ways!), you give away the wristwatch, you sell some cars, and everybody goes home happy.

Realizing that there is power outside of yourself is the key element here. You must expand your thinking to allow for the opportunity of working with others and leveraging their existing celebrity relations. Not to mention, you would be spending less cash for greater exposure as you learn to pull your resources and share the expenses of these amazing campaigns.

Heres some other great ideas you may want to think about.

You can tie with local celebrities such as news personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Possibly offer to pay for a printing of the next batch of CDs produced by a local popular band with your logo and offer on the CD or inserted inside. A pal of ours lately offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the present Miss America came by to visit the contestants, signed autographs, tasted his coffee and declared, "Best Ever." Now he has a photo of Miss America drinking his coffee that he could use forever.

As you expand your thinking on this, youll literally see possibilities all over. You just have to look through the lens of the power of celebrity to begin seeing them all. In less than an hour of focused concentration on this subject you can surely come up with 10 good ideas. Or, place the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas will pop right into your head while driving in traffic, or standing in the shower, or after getting up in the middle of the night.

Focusing on this element of your business truly is the kind of powerful, leverageable activity which could make you rich. Whilst most individuals are moving cars around or writing on windshields or brewing coffee, you could be working on SPEED and rapidly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!

by: JimmyVee

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