3 Proven Ways Article Marketing Is Effective

3 Proven Ways Article Marketing Is Effective

Just as in so many other things, if you want to get the most out of article marketing, then it will help to know why it is so effective. There are three specific benefits of article marketing, and if you are not aware of them then you won't know how to use them.

Did you know that article marketing can actually help you increase your website's page rank? So think about it; higher page rank plus spreading backlinks around the net are all possible with articles. In addition to the usual article directories, you can easily find sites where you can publish articles that will pass their PR to you. There are all kinds of situations when it comes to publishing your content with a link back, and maybe the best way is to comment on blogs or find gigs as a guest writer. You may find that writing your articles for syndication purposes and submitting to article directories is the most effective use of your time. If you're not marketing to an email list, you really need to stop and reconsider why not, and as you may already suspect; articles work very well for building a list by using a landing page. Of course you will use a landing page to gather optins, and then just drive traffic to that from your articles. Naturally, you will have an autoresponder service set up, and then after they enter their name/email into the optin box you're all set. So then it's really simple to use your article links to take the reader to your landing or squeeze page. Ok, now that wasn't hard, and it really is true that articles are very effective for creating your email list.

One of the most ignored aspects of moving into a new niche is failing to build credibility. Hopefully you are not surprised at the fact that any marketer who is held in high regard will receive more attention than others who do not have that reputation. It's a fact of the internet life that you will be contacted a lot if you have a reputation as an expert in whatever field or market. That an additional purpose of writing and publishing articles; you can quickly establish credibility and good reputation as a person knowledgeable in a subject. Many things are possible with article marketing, and developing a "fan base" of people who respect what you say is just one of them. All of that work will pay off in the end, though, because your conversion rate will benefit, as will you. Nothing is totally free because you have to pay with some kind of exchange; however, article marketing is as free as it gets when it comes to potentially profitable returns.

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