3 Reasons To Add A Blog To Your Website

If you have a static website, say a corporate site or an online store

, you should definitely consider adding a blog to it. You could place it inside a folder (e.g., yourdomain.com/blog/), and then start publishing posts there on a regular basis. Not convinced this would be a good investment of your time and effort? Well, check these 3 reasons then:

1. A Blog Gives Your Visitors A Reason to Return

As soon as you start publishing new content on a regular basis (i.e., the blog posts) your visitors will get a reason to return to your website. They will return to read your new content, but there are good chances that they will visit your homepage page anyway and end up purchasing your products or services.

2. Search Engines Love Blogs

The more unique and relevant content you have on your website, the more search engine authority you'll have, and the more traffic you'll get from Google and company.

Blog posts also help to attract backlinks, and this will improve the rankings not only of your blog, but also of your main domain and its internal pages.

3. Blogs Are Great For Networking

Adding a blog to your website will give you the opportunity to network with a lot of people. These range from fellow bloggers in your niche to readers who will leave comments on your posts. Over time these contacts could help your business.

For instance, your fellow bloggers might link to your posts and send readers your way, while your blog readers and commenters might purchase your products and become customers.

by: Kevin Walworth

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