3 Reasons to Utilize Internet Video Marketing For Your Chiropractic Practice

3 Reasons to Utilize Internet Video Marketing For Your Chiropractic Practice

Chiropractic marketing is something that every chiropractor is familiar with. It consists of both internal and external marketing and many have different strategies for both. For many years, having a yellow page ad was an important part of a chiropractors marketing campaign. However, many people today do not even have a yellow page book. Everything has moved online. Potential patients are scouring review sites, checking out websites and searching Google for relevant information on their particular issues. Are you being found?

I am going to discuss the three main reasons for utilizing video as a prominent component of your chiropractic internet marketing strategy.

1) The Internet Is Today's Gold Rush! Many of us are familiar with the dotcom boom in the late 1990's and that is what is happening on the internet today. Currently, there are approximately 1.5 billion people on the internet worldwide. There are also 4.5 billion mobile phones in the world and most are video capable. Now, for many of us, developing a presence in our local community is what we are focused on.

So, why video? In the United States, more than100 million people view 30 billion uploaded videos each and every month. More than sixty percent of web traffic is video. Studies have shown that video boosts comprehension over 50% greater than a live presentation. The numbers speak for themselves, you need to utilize video to market your practice online.

2) Social Media Allows For Building Stronger Relationships: Facebook, Twitter, MySpace and other social media sites allow you to develop relationships with potential patients in your community faster and more effectively than other types of marketing. Having a Facebook fan page and twitter account for your office allows you to market video testimonials, workshops or health tips of the week to your local followers. Whenever they share it, comment on it, or like it, they then open it up to their friends and followers list making your video message viral.

3) Video Allows You To Brand Yourself: We have all heard how branding is a big part of marketing. All of the Fortune 500 companies have spent billions of dollars branding themselves through print, TV and radio spots. However, this has been out of the reach for many small chiropractic offices. That's why video can be so powerful. You can record, edit and produce your videos for almost no cost and with the many hundreds of video sites, social media sites and your patient databases, you can brand yourself and your office with the chiropractic messages you want your community to experience.

As you can see, the internet is becoming a big

Now Pay Close Attention --

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