3 Simple Twitter Marketing Tips For Financial Services Professionals

3 Simple Twitter Marketing Tips For Financial Services Professionals

Twitter is here. Of course, the popular service can vanish tomorrow. However, this is not a good bet for even the most contrarian business. The question now is how do you use Twitter to reach prospects and direct them to your financial services website. The good news is that using Twitter as a financial services lead generation tool is surprisingly simple once you understand the fundamentals.

Successful online financial services professional rely on 3 core strategies to push traffic to their web site. We'll discuss each one of these strategies and how you can use them to fill your sales pipeline.

Block Tweeting to Stay Visible in Twitter Stream

Most Twitter users follow dozens if not hundreds of other tweeters. This means that at any given moment, individual tweets are quickly pushed down and off the page. Trying to reach this person with one tweet at time will fail because that tweet has a shelf life of seconds not minutes.

You can increase your chances of being read by tweeting in blocks of 4-5 tweets at a time. Once you've submitted your tweets, your followers will see a easily identified block of useful tweets that captures and holds their attention. This strategy works if you schedule your tweets beforehand to cut down on the need to come up with your tweets on the fly.

Automate Your Tweets

There are a number of easy-to-use tools that make it simple to put your twitter marketing on semi-automatic. While I don't recommend fully automating your twitter strategy, I DO think its wise to set-up a weekly automated tweets to lessen your workload and keep relevant information flowing to your audience.

A simple search on Google for "Twitter Automation" will give you a host of tools that you can consider. I also recommend considering using WordPress plugins to automatically tweet your blog posts.

Use Your Blog as a Buffer

Direct Selling on Twitter is a no-no and a violation of etiquette. Although it is done, there is strong evidence that it isn't effective unless you've built a strong relationship with your followers. If you are just starting out, I recommend that you create tweets that send people primarily to your blog for follow-up. On your blog, you can get their email address and push your pitch a bit harder. Think of your blog as an intermediate step between Twitter and your sales-focused website.

Twitter is a powerful tool that will yield dividends over time. The key to success is discipline and consistency. Design your strategy to stay relevant, authentic, and useful and you will find your sales pipeline

Bringing targeted followers to your twitter account and turning them in the cash paying customers is a problem of the past.

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