3 Steps To Make Your Video Dominate A Keyword Phrase
3 Steps To Make Your Video Dominate A Keyword Phrase
Video is the trend of online marketing, if you're doing any type of marketing online you cannot ignore video. This article shows you how you can use video to target and dominate a keyword to rank high on the search engines.
With your video at the top of the search engines your web traffic will soar. Video stands out in the search results, and can get a high clickthrough rate, even if it isn't in the number one position. The following three methods can ensure that the search results are dominated by your video.
1. Make Sure You Have the Right Keywords
The first thing you will need to do is target the correct keywords. Make sure that you choose keywords that have a high search volume, but not too many competing pages in the search results. Another important part of choosing the right keywords is identifying ones that have other videos that are already ranking. Having this information will ensure that you will know how much work needs doing to ensure your video out ranks the competition. Do your research into videos that come up in your keyword search, so that you will know what you are up against.
- Analyze the title and description of the video to see what keywords it uses.
- How many views and/or comments does it have?
- See how many backlinks the video has, and from which kinds of sites (and the page ranking of those sites) .
You can do this by using tools like SEO Quake plugin (created for Firefox) or Backlink Watch. Don't be discouraged if you find the videos you analyze prove to be difficult to compete with, just try the next keyword on your list.
2. A Note on Backlinking
In order to make certain that your videos rise to the top of the search engines, you'll need to make sure that you have backlinks pointing to your video; preferably with keyword-dense anchor text.
You can use all the same methods you would use to get backlinks to any other page:
- Blog commenting
- Article marketing
- Social bookmarking
- Backlink services / blog networks
- etc.
One thing that you do have a little more flexibility with for your videos is the number of links you build, and how quickly. Sites like YouTube.com already have so many links pointing to them that another few hundred isn't going to raise any red flags with the search engines the way it might for your own site. Following this advice will enable you to use the type of submission services like Unique Article Wizard, that create large amounts of links in a very brief time period.
3. RSS Submission and Syndication
Virtually all of the video sharing sites will automatically generate RSS feeds for your videos. It is a simple process to submit these feeds to any RSS aggregators by using software such as RSSBot or RSS Submit, or submitting the feeds manually. This has two advantages.
The first advantage is that the number of backlinks will be increased; the end result being that each aggregator will have links that point back to your video. Secondly, other marketers using market-related feeds that create content for their own sites will pick up your feed. And this also creates more links.
You can bring your video to the top of the search results by using your keyword phrases; a task that may take some time and effort, but is really quite simple. Your extra efforts will be rewarded when you see how much traffic is generated because of it.
We have shared with you some great tips on how to dominate a keyword phrase using video in this article and we hope that you find it useful. If you use the steps we outlined above we are confident that you will achieve success in your video marketing effort.
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