3 Tips For A Successful Real Estate Social Media Campaign
I have always been an early adopter of technologies to help me in my business
. I usually am keeping an eye out for the next new thing that will help me market my real estate investing business better than others working in my market. In turn I have always said that Realtors and real estate investors alike are technophobic. Social Media has proved me wrong.
Realtors are taking to sites like Twitter and Facebook like well, Realtors take to commissions. If a Realtor isn't currently using these sites to build business then they are asking everyone in their office about how to do it and what are the results. Social Media is a very cost effective way to add to your marketing campaign for buyers and sellers but there are three things you should consider before pulling the trigger.
Number 1 - What is your end goal. As a Realtor or real estate investor what do you want to get out of social media. Don't just do it because everyone else is, know what you want and define what success will mean to you. By beginning with the end in mind, as Stephen Covey puts it, you can craft your social media presence to focus on your market and niche. Do you work the distressed property market? Are you looking to build your buyers list? Are you trying to increase listings?
Number 2 - Have a plan. Now that you know what you want to get out of your real estate marketing social media assets create a plan for it. As a recent guest on my show, Harrison Painter explained, your job is real estate and making money at it not tweeting all day long.
By having a daily, weekly and monthly plan you can define how much time you are dedicating to your social media marketing and increase your return on the time invested by cutting out aimless wandering on these sites and entering into non-productive conversations.
Number 3 - Be the expert. The great thing about social media is you can use the tool to brand yourself as an expert in your local market or even your specific niche in your local market. This is where the rubber meets the road. You need to join in conversations and provide real answers and consultation to your target market. Don't just join in to get your name out there. Instead provide solutions to questions and situations and your local market will come to you time and time again as the expert in your field.
After you have completed these steps you need to do one more thing, be consistent. Make sure you stick to your plan and measure your results.