3 Tips For Good Direct Mail Envelope Design

Using good envelope design can have a major impact on the success of your direct mail campaign

. Good envelope design means that your letters will get opened, and more opened letters can mean a higher conversion rate and more sales for your business. So in this article, we will take a look at some tips that you can use to improve the overall effectiveness of your envelopes.

All of these techniques have been tested and proven, so you can lay rest assured that they will work for you too. Here's the first tip for direct mail envelope design success.

1) Use a real stamp

Never use labels on your envelopes. A real live stamp means that you took the time to put a stamp on it, and because of that, your prospect will deem it as relevant. You have to imagine your prospect sorting his mail over a garbage can, and throwing out the ones that look like bulk mail. Ask yourself this question: Does your mail look like bulk mail?

If it does, then you should consider changing it right now. Another reason that you should use a live stamp is so that you can get your envelopes delivered. If this sounds weird, then believe me - it's not. The mailman will actually throw out mail that they don't think is first class mail. When the mailman's sack gets full and he can't carry anymore, which mail do you think he throws out first? That's right, the bulk mail. If your letter has a stamp on it, then you can avoid this situation all together.

Even though a live stamp costs more than bulk rate, it's very much effective for getting the results that you're looking for. You should always use a live stamp over a label on your envelope. It also just looks better. Let's take a look at another technique that you should use when designing your direct mail envelopes.

2) Teaser copy

Teaser copy is merely words on the envelope that entice your reader to open it up. Your teaser copy can say alot of things. It can be as simple as "first class mail", or as sophisticated as "your free gift is inside". Proper teaser copy on the envelope is known to improve conversion rates, so you should consider putting it to use on your envelopes today.

3) Use blank envelopes

Blank envelopes with no windows give the impression that it is personal. You can even take this personalization effect to the next level by handwriting your return address and the prospect's address in blue ink. This strategy is sure to get your envelopes opened immediately.

It will also give you the best result for getting your mail delivered also. Blue ink for some reason is better than black ink, and it is just better for your overall direct mail success.

All 3 of these tips for good envelope design can help you to get the response rates that you are looking for when doing direct mail.

Good luck with implementing these strategies today and getting the results that you desire.

3 Tips For Good Direct Mail Envelope Design

By: Adrian Hargray

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