3 Tips On How To Help Your Website Thrive Through Seo

The internet is probably one of the biggest places for sales

, marketing and exchange. Thus most people use the internet these days to find local, regional or countrywide companies. This means for businesses that once they have a website, they can be found online. However, if you do not have a good SEO campaign, you may in fact be harder to find on the internet, making it of course harder to drive internet based custom to your website! Avoid this by creating a good SEO campaign by following a few handy tips from Search Engine Optimisation experts around the globe.

No 1: Do Your Research!

Research is vital to starting your campaign. Research all the keywords you want to use in your campaign as this will help you know what keywords work and do not. The keywords are vital to driving traffic to your website, so always remain precise and use phrases over single words. This is because using a single keyword may mean you will drive non-specific traffic, rather than specific traffic (i.e. people who are looking exactly for what you are selling). For example, if you are a car audio company and use the keyword car you will drive traffic for people interested in cars, rather than car audio. You may want to localize your keywords as well, for example limo hire in Peterborough in order to half the competition.

Another part of the research process is to research the big bad competition. Visit their website and see what they are doing right and wrong after all you may be able to improve upon their campaign and get ahead of them! Have a look at their anchor text and links, as these may be useful in your campaign.

No 2: Let Your Website Be SEO Friendly

Probably the biggest reason why some websites fail is because they are not SEO friendly. Being SEO friendly is about having good high quality content. A search engine robot will crawl your text, rather than images, so avoid overloading your pages with images as these are not useful in SEO and often just slow down the website instead. Part of high quality content, is having good meta and title tags too.

Another important component of an SEO campaign is the anchor text (the keyword which is hooked up to a link). Most experts agree that using one anchor text with the same link over and over again in a brief period is not useful to an SEO campaign. So avoid doing this by having a few different keywords for your anchor and not over using anchor links upon a page it does not look good, nor does it help.

No 3: Let the Content Do The Work For You

It may seem a successful SEO campaign is about links and keywords, yet, this is actually not the whole truth as a successful website is often due to a an SEO campaign that includes high quality content. High quality content, after all, is the only way you can be separated from other competitors using the same keywords. High quality content is engaging, original and will include research. It will use the keywords, but naturally within the flow of text, rather than being stuffed anywhere!

by: Marie Coles

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