3 Viral Marketing Tips that Really Work
Viral marketing has been used since almost the start of the Internet: remember when
Hotmail got started? The reason that viral marketing succeeds is because it utilizes human emotions. In the world of offline business, this is called "word of mouth" marketing and it is perhaps the strongest form of promotion that you can use. Whether or not you will be able to use it to build your business is the real question. The answer is: yes, totally. In this article we will take a look at 3 tips that you can use to get the most out of your next viral marketing campaign.
G Headshot,
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G Headshot BonusMany marketers are finding Facebook fan pages to be very effective for viral marketing, This is one method that shouldn't be overlooked; go and start a fan page for your business. With over 500 million people actively using Facebook, it's important that you increase your visibility by setting up a fan page.
If you want to brand your business, which is always a good idea, you can use your Facebook fan page to craft an image of your business and set the tone for a customer's expectations. Your Facebook pages shouldn't be treated like a get-rich-quick scheme; it takes time to build a loyal fan base but that wait will be worth it when you consider the payoffs. If you approach this the right way you will nothing but pleased at your results.
Tracking and analyzing the results of your viral marketing campaign is important. Why is this? This is because you want to work hard to improve your campaign and get better results. Unless you track your results, you won't know what works and what doesn't and what needs improving. When you're monitoring your campaign, you should see that the conversion rates are high when compared to the click through rate. It is important that you raise your click through rates as well as convert plain traffic into sales.
A very easy technique for going viral is submitting your sites to places such as Digg and other social bookmarking sites. Social bookmarking can have a huge effect over your site's reach because thousands of people can spread your links around. The most powerful benefit of social bookmarking your sites is that if you ever reach the front page of one of these sites you can expect more traffic than you would know what to do with.
This article will hopefully teach you that viral marketing is a great way to go if you want to market creatively. If you want to stand out from your competitors, viral traffic is a necessity so you need to work hard to make sure that your viral marketing campaign is unique. To make a truly profitable viral marketing campaign, you need to work really hard to create a unique selling point for you and your business.
3 Viral Marketing Tips that Really Work
By: Scot Yang
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