3 Ways To Fit Booklet Printing Into Your Marketing Budget

Booklet printing doesn't have to be expensive.

You can print a good looking booklet on a budget that looks professional, markets your product or service and effectively reaches your audience without spending a fortune.

If you're watching costs -- and who isn't these days?-- booklet printing remains one of the most cost effective options available.

Here are a few ways to make sure that your printing costs stay in line with your budget and results in a professional product.

Use different paper stock. The thicker and glossier the paper is, the more expensive your printing costs will be overall. Your entire booklet doesn't have to use high-quality paper to make a powerful impact. So use thick, glossy paper on the cover where readers will see it first and use standard paper stock in the body. The cost savings can be substantial, up to 30 percent cost savings, when you print using this method.

Choose a different size. Custom booklet printing is more expensive than standard printing, however, there are ways that you can pare costs. Keep in mind that the larger your booklet is the more it will cost, so edit with that in mind. Another cost saving strategy: Shrinking your booklet down a size could add up to some substantial savings. When reducing the size, make sure that the fonts and images are also adjusted.

Change the binding. Perfect binding is often used for longevity, but this can be very expensive. Instead, use different bindings such as staple, ring or stitch binding that are more cost effective. All of these bindings do the job, but some are much cheaper than others. It's best to work with your printer on the kind of binding that will work well for your needs and meet your budget.

Compare costs for booklet printing. Get quotes from 2-3 printers and then compare. Make sure all quotes are in writing and include turnaroudn times. Also take into account timing. A printing company that will print your project one week faster may be worth paying more if you've got a looming deadline that is quickly approaching. Even if you've worked with your printer for many years, it is still a good idea to get quotes from other printing companies from time to time.

Use these tips to make sure your booklet printing is cost effective. With a litte preparation, your next booklet printing project can be effective and have a significant return on investment.

by: Tenisha Mercer

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