In recent years it has become abundantly evident that the internet browsing community are becoming more intelligent and increasingly tech savvy. Gone are the days of dated clipart and poor graphic design. Web pages have become high value real estate, graphically projecting everything a company stands for. As the internet and its browsing public evolve so does the means in which information is trafficked. Sophisticated flash design and the emergence of augmented reality are setting new bench marks in which people crave new and interesting ways to digest information. This grouping of stimuli has formed what is recognised as New Media.
Are you still wondering why your website needs a video?
1. A websites main objective is to draw traffic and sustain attention. The best way to do this is to hand the visitor the information you want to provide as easily and painlessly as possible. Large chunks of text and complicated layouts challenge the visitor to engage, reducing their interest. The solution is to give them only two challenges; press play, then sit back and watch.
2. A web video can act as a vehicle for information, exhibiting only what the viewer needs to know in an organized and well-presented fashion. A video will never fade and never loses its passion. It can be updated, re-styled and re-invented whenever you choose. It will give every visitor the same blast of information that you have carefully orchestrated to give a specific message.
3. Finally, videos are cost effective and quick to produce. Compared to other forms of new media such as flash web video production can deliver a high impact message for a comparatively lower price. Given the right amount of pre-production planning lead times can be incredibly short, which means you can produce content quickly keeping up with market trends and the ever changing socio/cultural movements.