4 Incredible Tips On How To Make Your Website More Readable

A website is very important to a business

A website is very important to a business. The 21st century way to buy virtually anything is through the Internet, so your website must reflect your business in the best way possible. This article will help you turn your website into a powerful sales tool that attracts your target market and turns them into loyal customers.

1) Use Plain English

It's tempting to use fancy words in an effort to introduce your products and services with flair. However, complicated language actually can prevent your website visitors from really connecting with your business. Your potential clients need to identify with the language on your website in order to be compelled to buy. Simple English will help you clearly communicate the consumer benefits of your business, so use difficult words sparingly. A good rule of thumb: if it's got more than two syllables, consider choosing another word.

(Potential call-out: If it's got 3 syllables, try choosing another word.)

2) Keep it Short

Passionate entrepreneurs often make the mistake of over-describing on their websites. Yes, you do want to give your customers enough information about your business. However, too many words or too many web pages will be so daunting to them that they won't bother to read what you've written. If you want to "wow" your website visitors, remember:

a) Short sentences

b) Short product/service descriptions

c) As few web pages as possible

3) Make Your Words Stand Out

Use interesting adjectives, not run-of-the-mill descriptions. Words like "dynamic" and "stunning" will motivate your visitors to buy more than words like "great" and "nice." Again, you do not want to over-complicate your language, but words that are too ordinary will bore your customers.

What other tool can you use to make your words "pop"? Pictures! It may surprise you, but interesting pictures persuade people to read what's on your website. A picture takes less effort for your visitors to absorb, so the right picture can capture their interest much more quickly than words. Place relevant pictures close to your text to encourage a more captive audience.

4) Pack a Punch

Now that you know you've got to keep your website short and simple, you must make the space you do have as attention-grabbing as possible. Pick the best parts of your business and highlight them right on your homepage. To decide which areas to write about, ask yourself the following questions:

a) What is the best thing about my company?

b) What do I offer that people need the most?

c) What's the most important thing my customers need to know?

Although there are no hard and fast rules about what to put on your homepage, the above questions will get you thinking about what should be there. It's much better to describe a couple of the strongest aspects of your business than to overload your homepage with secondary information. Get them interested right off the bat, and they'll stay to look at the details found in other areas of your website. Remember, successful websites motivate people to buy using the quality -- not the quantity -- of their words.

by: Brian Scott

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