4 Key Questions Of Pay Per Cick Advertising

There are a lot of questions you have to answer before you launch your Pay Per Click (PPC) search advertising campaign

. After you have the answers to such questions like "What search engine should I use?", "How do I find relevant keywords?", "How much do I bid", and "How do I track clicks?" With the help of a respectable Pay Per Click management company, you will be shown how to play the Pay Per Click game right .

1. Which search engine should I use? Majority of the PPC startups need between $10 and $25 of setup fee which can be applied to click through. They provide low minimal bids at $0.01 but have restricted search volumes that may create only a few clicks each day. You can test the startup PPC engines but commit only the minimum setup fees. You could always upgrade your account if they generate decent traffic. You minimize your risk to only $10 to $25 per search engine this way.

All the same, arising from Overture's remarkable success with Pay Per Click advertising, more than a hundred Pay Per Click startups have sprung up. Of the hundreds of PPC search engines, only a handful may actually have the search volume to generate a satisfactory number of clicks for your website. I suggest that you go to an established and reputable PPC engine that have high search volumes that guarantee a high click through rate.Overture and Google Ad Words are the best in PPC advertising since they serve over 2 billion search queries every month. Furthermore, they can further reach a wider audience, creating more clicks for your website with their partnership with other major search engines such as AltaVista, Info space and Netscape.

2. How do I find relevant keywords? As you're paying every time someone clicks on your advert, it just makes sense that you optimize your keywords to your target audience. When you enter a keyword, it displays how many times the word has been searched. The more popular the keyword, the higher the click through rate will be. Pay Per Click engines have tools and software to help you find the most related keywords to bid on, so count on these to produce a list of similar keywords and their search counts across many PPC engines.

3. How much do I bid? The more popular PPC engines require a minimum bid of $0.50 whereas startup engines have $0.01. How much to bid relies on how much do you expect on your return of investment (ROI). If you bid $1.00 per visitor, and 1 in every 10 visitors buys your product, your cost per sale is $10. So, if each sale of your product produces a $15 gross profit, then your net profit will be $5 ($15 gross profit minus $10 cost per sale). Your ROI, before non-marketing expenses is 50% (5% net profit/$10 cost per sale).Continually price your bids to realize a positive ROI. Sooner or later, you'll learn how to lower your bids while still maintaining the same ranking or get a better position for a little more.

4. How do I track clicks? Tracking your clicks give you a more reliable picture of how well your PPC campaign is performing. Most of the time, you'll notice that the number of clicks tracked by yourself is between 15% and 30% more than the clicks the PPC engine reports. This is because PPC search engines have anti-cheating tools that prevent competition from frequently clicking on your Pay Per Click adverts and wasting your bid fees.

When you have the right answers to the above questions, your PPC search advertising campaign will be smooth sailing. Well, not instantly, but with the right PPC management company to guide you, a successful PPC campaign is not out of reach.

4 Key Questions Of Pay Per Cick Advertising

By: Peter Dulay

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