4 On Site Seo Tips To Boost Your Search Engine Ranking
Do you want more traffic to your site? How about traffic with credit cards in their hands
?
SEO (search engine optimization) is an internet marketing strategy that you can use to increase the number of visitors and to improve the quality of the traffic to your website. SEO is different than SEM (search engine marketing), which deals with paying for traffic. On site SEO uses "natural" or "organic" methods to get the visitors to go to your site.
The reason on site SEO is so important is that proper SEO techniques will help your site rank higher in the search engines. And the higher a site appears in the search results the more visitors it gets.
When you make your pages search engine friendly you will usually have to edit their content and properly code the HTML. This article will go over some of the most important areas to focus on for your on site SEO.
Keywords
Keywords are the terms people type into the search engine query box when they look for information about a particular service or product. The first thing that you have to decide is which keywords you are going to target.
If you focus on and use keywords that someone who is looking to buy what you're selling would search for, your sales should see your sales start to increase almost immediately. You can use free and/or paid tools to find these keywords.
Once you've found your keywords there are four primary factors that will go into your on site SEO. They are keyword optimized copy, title tag optimization, meta tag optimization, and image tag optimization.
Keyword Optimized Copy
When you write an article for your website people should enjoy reading it. They should feel that it was worth their time. After you do this, then you'll want to optimize the article for the keyword(s) you've decided to target.
Use your main keyword about once in every hundred words. Also use what are called latent semantic indexing (LSI) words. These are phrases that are associated with your keyword. Use your instincts to tell you where you should put them in the article. Nothing should ever seem forced or out of place.
Your copy should also include a call to action. That is something that you want your reader to do that will take them further down the road to buying your service or product.
Title Tag Optimization
The title is what shows up on the top of a web page when people look at it in their browser. The title tag of your page should contain the main keyword.
If this is the first time you're optimizing your site the title tag probably says something like "Welcome to Our Website" or "Home". Take the time to make your title relevant and you will differentiate your site from the millions of others out there with that still have the "Welcome" text.
Meta Tag Optimization
Next, you'll want to add a couple of meta tags to your code. These are the Description meta tag and the Keywords meta tag.
Write a twenty-five to fifty word blurb about your website and what it offers. This is the description you'll put between the two quotes at the end of the tag. Although it should sound natural you'll want to make sure that you include keywords in your description.
Put your whole list of the keywords you've found between the quotation marks in the meta tag after "content".
Optimizing Your Images
This takes a bit more work. You'll need an HTML editor such as Dreamweaver or FrontPage. Once you've found your images with it, add a small snippet of code. Type in alt="" and put in your keyword(s) between the quotation marks.
There are a number of more advanced techniques can boost your search engine ranking even more. However, when you use these four techniques you will be head and shoulders above what most people do when they build a website.
by: Wendy Moyer
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