4 Quick and Easy Ways to Find Out What Your Target Market Wants--Right Now!

4 Quick and Easy Ways to Find Out What Your Target Market Wants--Right Now!

When you have your own business, one of the things you'll hear over and over is to

get clear on who it is you serve---also known as that all-important "target market."

But knowing who these people are is only part of the equation. You also need to

know what it is that they want.

Sounds simple enough, right?

Generally, it is simple---but notice we said "want," not what we think they need.

People tend to buy based on emotion first, and logic second. So, even though we may

be absolutely convinced that we know what our prospective clients and customers

most need, that doesn't mean it's what we should be offering them.

Many business owners make the mistake of going to great lengths to create a

product or craft a service or program they think their audience needs, only to offer it

with very disappointing results.

The key is to find out what your market wants first, so you can then create it and

offer it to them. It makes your job a whole lot easier!

There are several different ways you can find out this valuable information, but here

are four of the quickest and easiest methods.

1. Hang out where they hang out---and then listen and ask questions.

This could be in local community or networking groups, in online forums or on

message boards, or in social media or on blogs.

2. Ask via your newsletter.

The best newsletters are those that allow you to engage with your readers or

subscribers, so if you include a personal note section, consider using that to ask

what they would most like help with. Then tell them to just hit reply and let you

know.

3. Make it part of your autoresponder.

If you are offering a freebie on your website that's delivered via an email

autoresponder (such as a free report or free e-course), you can add an additional

message to it. Since the recipients are going to be new members of your community,

you can simply tell them that in order to serve them better, you'd love to get their

input on how you can best help them.

4. Set up a survey.

This is simple to do with free tools like Survey Monkey or Google Docs, and it

doesn't have to be in-depth or complicated. Simply email your list with a link to the

survey, and keep it to 1-5 questions.

The way you choose to ask for the information will depend on your market and the

type of product or service you are selling, but as an example, you might ask things

like:

"What's your biggest challenge when it comes to X?"

or

"What is it you would currently most like to learn about X?"

Keep track of your responses, and over time, take note of common threads that

emerge. As people's needs tend to change over time, it is also a good idea to ask

these questions periodically so that you keep on top of what people most need help

with.

Don't worry that you're bothering people by asking---in fact, most of your prospects

will appreciate that you care and are taking the time to find out their needs.

So, before you create your next offering---make it easier on yourself by performing

a bit of your own "market research." People will literally tell you exactly what they

would be willing to buy from you---if only you'd ask!

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