4 Step Content Marketing Strategy
Welcome to my take on David Wood's 4 Step Content Marketing Strategy
. This strategy has taken Mr. Wood from Zero to Hero in less than a year's time. David is now the Number One recruiter in his primary income opportunity, as well as the Number One producer in the premier attraction marketing system on the planet, MyLeadSystemPro. David credits this strategy as the main reason he was able to achieve such massive success in such a short period of time. I have recently adopted portions of this strategy in my own business with very positive results. So not only did it work for David, it is now working for me.
The four steps of this strategy are:
1. Original content (article) creation
2. Social Bookmarking
3. Video Promotion
4. Article Promotion
But before we detail these steps, we will discuss the principles that drive organic search engine traffic.
The first principle is Originality. You should produce unique original content on your own.
The next principle is Relevancy. That is, your content should be relevant to what the user is searching for.
Next up is Link Popularity. Simply put, the search engines will look at how many web sites link to your content to determine how popular your content is.
The final principle is probably the most important, and that is consistent daily action.
When used properly, all four of these together will generate a significant amount of buzz for your content, making your content rank pretty high in the search engines.
Original Content Creation
In this first step, we are talking about writing a 400-750 word article, roughly a couple of paragraphs, on a subject of your choosing. Preferably, you will choose to write something that others will find helpful. You can review opportunities, companies, or products. Or you can provide information on techniques, tips, or strategies. Basically you want to provide valuable information to your target audience. The best place to put your article when you are done is on your blog, preferably a self-hosted WordPress blog.
Social Bookmarking
This second step is where you can start building back links to your content on your blog. You do this by submitting your content to around 30 social bookmarking sites using the free OnlyWire utility. These are popular sites like Facebook, Twitter, LinkedIn, Digg, Delicious, MySpace, Reddit, etc. If you have a blog, you can install the Onlywire submitter on your blog, sign up for all of the social bookmarking sites, and with the push of one button, bookmark your content on these 30 or so sites creating an instant 30 back links to your content.
Video Promotion
Due to the enormous popularity of video and sites like YouTube, using video to promote the article you created in Step 1 will create a tsunami of traffic to your content. The video doesn't have to be any longer than 30 seconds of you telling people why they should read your article. You can then use tools like Traffic Geyser or Tube Mogul to upload your video to various video directories. Traffic Geyser posts your content in about 70 video libraries and blogs, and you can even create podcasts as well. Tube Mogul is free, but does not submit to nearly as many libraries.
Article Promotion
You can create an additional 200-300 backlinks to your content by doing article promotion. This is done by submitting the article to hundreds of article directories by using a tool like the Automatic Article Submitter. This particular tool will allow you to automatically create and confirm accounts on all of the article directories, choose your categories, and establish different pen names, as well as submit your article to several hundred sites with the push of one button. It does many other things that we don't have time to discuss right now.
Obviously, there are more details associated with these steps than could be presented here. David Wood has an 80 minute video presentation where he demonstrates each of these steps and explains in a lot more detail how and why this strategy works. If you would like to see this webinar, shoot me an email and I will send you a copy of this fantastic training. If you need additional information about any of the other tools mentioned here, including the Automatic Article Submitter, just let me know.
4 Step Content Marketing Strategy
By: Reginald Liggins
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