4 Steps Resulting in Customers Coming Back Time after Time
4 Steps Resulting in Customers Coming Back Time after Time
Those running a dollar store are faced with many challenges. One of the biggest challenges is to keep shoppers coming back to their store time and again. Fortunately there are actions that contribute to achieving exactly that result. In this article I present 4 steps resulting in customers coming back time after time. Each of these steps has a place in your overall program to generate new customers and to keep those you have coming back for more.
Step #1) Request feedback concerning products and the overall shopping experience. If you are running a dollar store it is important to be armed with customer feedback. As a result you must always be soliciting that feedback. When feedback is given treat it as a gift and then take action on those feedback items which are communicated time and again.
Step #2) Provide multiple opportunities for the feedback to occur. The best way to gather the greatest amount of feedback is by providing multiple opportunities for customers to provide their thoughts and ideas. Train employees on the sales floor to solicit feedback as a part of offering to help shoppers. Place a small suggestion box in a prominent location. Train and expect cashiers to solicit feedback from all who make a purchase. Include feedback requests as shopping bag inserts. Make it easy for shoppers to provide the feedback you need.
Step #3) Look at your competitors. One of the best ways to bring shoppers in more frequently is to examine the competition. Look for their strengths in the areas that matter to shoppers. Product variety, merchandise display, customer service, and the store environment are all examples. Look for the best and then make it your mission to become even better. Make your store the place shoppers want to come for their dollar store merchandise purchases.
Step #4) Never compromise on the appearance and environment in your store. Running a dollar store can be a challenging task. In some cases there are so many tasks tugging at you that you must allow some to remain unaddressed. One area where this can never happen is regarding your store's appearance and the shopping environment you create. Always maintain a clean, straightened, and well-stocked appearance. Work to make the shopping experience inside your store so pleasant that shoppers always want to come back. Make it so positive that while there they are in no hurry to leave.