4 Tips For Creating Ebook Sales Pages That Closes Customers
4 Tips For Creating Ebook Sales Pages That Closes Customers
When creating the sales copy for your ebook selling page it's important to tell your reader everything they need to know before you buy. Many people make the mistake of thinking that since it's a low-cost ebook, they don't have to include everything. These are the same people who are wondering why they aren't making any money with their ebooks.
To go from struggling to profitable, you have to make a change. You have to pack your website with the features and benefits of your ebook and how it will improve the quality of their lives now. And 8 times out of 10, a webpage filled with alot of text about an ebook is much more effective than a beautiful website filled with minimum information about a product.
Instead of stating who you are and why you're important, push the benefits that your prospect will receive first. When a visitor lands at your webpage, it's all about them, not you, so save your introduction for later. Who you are won't keep them on your page, the benefits of your ebook will, so present this first.
The initial questions that the headline on your website must answer are: "How will I gain from your ebook?", "Will it solve my issues?", "What will happen if I don't take advantage?" These are all questions that everybody asks when they have a problem, so it's your job to answer it thoroughly.
Here are more things that you should keep in mind when creating the sales copy for your ebook website:
1) Create a list of benefits and features
This is an old-time method of creating effective sales pages and it still holds true today. What you want to do is create a list of 10 features of your ebook. For every feature that you list, create a benefit of that feature. So you want to show the customer how they benefit from every feature that you list.
This takes all of the guesswork out for your prospect and allows them to understand your message instantly. What you want to do after that is properly list these features on your website, preferably as your bullet points - when you tell them what they will learn from your course.
2) Specify Always
You want to help your prospect envision the benefits they will receive after downloading your ebook. This takes a little creative writing, but is very effective, and works very well especially if done in the headline of your sales page.
Before and after pictures communicate this point perfectly. You can include pictures of how they feel now, and how they will feel 30 days from now after they start using the techniques in your ebook. If you can't use pictures, then persuasive copywriting is what you will have to use. No matter what method you use, the same idea still applies.
3) Learn how to write good headlines
The ability to write a headline that is attractive and causes people to read more is a skill that is overlooked by alot of ebook marketers. Your headline tells the reader what it's all about. After they read your headline, they have the option of saying, "Great! Let's see what it's all about", or "So what?".
If after reading your headline your prospect says "so what", then your sales page is in trouble. The best way to prevent this from happening is to ask "so what" to your own headline. View your sales page now and after reading your headline, say "so what". If your headline instantly answers that question and you "get it" instantly, then your headline is doing it's job.
4) The call to action (CTA)
Perhaps nothing is more important than the call to action, or CTA. This is where you tell your visitor to buy your product, and how you say it means everything. You want to effectively incorporate a strong CTA in the "p.s." at the end of your sales page, and also towards the end of your sales letter.
Alot of times when you don't have a strong call to action, some buyers will buy your ebook anyway - because they think it's the one for them. But you are missing out on alot more potential buyers simply because your asking for the order wasn't persuasive enough to move them into doing so. You can easily increase your conversion rates with a strong CTA - but it's up to you if you want mediocre sales, or astronomical ones.
Be sure to keep these 4 tips in mind when creating your ebook sales letter website. They will definitely come in handy.
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